Study reveals 72% of global organizations have invested in artificial intelligence adoption
By Pedro Augusto
Artificial intelligence (AI) is becoming increasingly prominent in the corporate environment and lies at the heart of discussions within the Brazil-Canada Chamber of Commerce (CCBC) Technology Committee. This progress reflects not only startups’ and companies’ pursuit of innovation but also the growing recognition of AI as a critical tool to optimize operations and gain competitive advantages.
Over the past six years, interest in the use of AI has skyrocketed globally. According to McKinsey & Company’s report, “The State of AI in Early 2024: Gen AI Adoption Spikes and Starts to Generate Value”, 72% of global organizations adopted the technology in 2024, a sharp rise compared to 55% the previous year. Generative AI (Gen AI) followed a similar trend, with adoption rates jumping from 33% in 2023 to 65% in 2024.
In response to this momentum, the CCBC Technology Committee serves as a strategic link connecting Brazil’s and Canada’s innovation ecosystems. Through meetings and working groups, the committee fosters dialogue on digital transformation, AI governance, and regulation while promoting cooperation agreements in science, technology, and innovation.
“Last year, we focused on two major areas: connecting Brazil’s and Canada’s startup ecosystems and addressing artificial intelligence,” explains Helio Moraes, Coordinator of CCBC’s Technology Committee. “We established relationships with tech parks, startup associations, and Brazilian hubs, while building bridges with Canadian universities and hubs, such as Mila and Mi, leading AI research centers. The idea is to make the Committee a point of interaction between these two ecosystems by promoting events, knowledge exchange, and opportunities in both directions.” Moraes adds that these topics remain a priority for this year.
Canada, renowned globally for its expertise in technology and innovation, is a strategic partner for Brazilian companies looking to establish themselves in an increasingly digital market. This partnership materializes in projects that connect incubators, accelerators, universities, and government entities from both countries, creating opportunities for business and knowledge transfer.
It’s worth noting that, in Brazil, according to data from Cortex Intelligence in partnership with Endeavor, the country boasts more than 12,000 startups operating across various sectors. Technologies like AI are widely applied to transform fields such as fintech, healthtech, and agritech, with use cases ranging from predictive analytics to process automation and personalized experiences, driving efficiency and competitiveness.
For Moraes, integrating new technologies must be central to business strategies. “Today, a hospital, a bank, or an educational institution is essentially a technology company. Discussing how technology can benefit organizations is essential, and the CCBC Technology Committee plays a vital role in connecting Brazilian companies with a country like Canada, which is a global leader in innovation, tech regulation, and strategic investment areas such as energy, aviation, and data protection. This bridge between Brazil and Canada is crucial for the future of businesses,” he emphasizes.
Moraes also highlights that upcoming meetings of the Technology Committee will focus on strengthening the connection between Brazil and Canada, exploring collaboration opportunities to build a more technological and integrated future. Discussions will continue to center on startups and artificial intelligence. “CCBC is committed to supporting Brazilian companies in overcoming these challenges and adopting innovative technological solutions,” he concludes.