CCBC initiatives strengthen business connections and expand the presence of Brazilian products in one of North America’s most competitive markets
By Pedro Augusto and Marcelo Picolo
In 2025, the Chamber of Commerce Brazil–Canada (CCBC) brought representatives from around 100 Brazilian companies to Canada with the goal of expanding bilateral trade relations between the two countries. These missions, as they are known, have become a gateway to fostering international business. The initiatives expanded opportunities, connected value chains, and generated concrete results, supported by a structure that included meetings with investors, participation in strategic trade fairs, and engagement with local authorities and partners.
This entire trajectory confirms CCBC’s expertise in leading business immersion initiatives capable of opening doors and accelerating the entry of Brazilian products and services into one of North America’s most competitive markets. The Carmo do Paranaíba Agricultural Cooperative (CARPEC), an institution based in the Cerrado Mineiro region, for example, celebrated its 60th anniversary by expanding its presence in North America in 2025.
After participating in SIAL, Canada’s largest food and beverage trade show, the cooperative completed its first direct export to Canada this year: one container with 320 bags of green coffee beans, meaning beans that have not undergone the roasting process. The purchase was made by the Canadian company Saltwinds Coffee.
According to Thiago Dias Rasta, quality coordinator and head of international business development at CARPEC, this progress was directly facilitated by the way the mission was conducted by CCBC. “Coffee is about relationships, and it usually takes years for an agreement to mature; at SIAL, thanks to CCBC’s support, we were able to move quickly and close the deal still in 2025,” he said. “And the best part is that we have already received extremely positive feedback from the client,” he added.
This first sale further accelerated new opportunities. CARPEC is already negotiating with two other Canadian companies identified during matchmaking sessions organized by CCBC and subsequent visits. The cooperative estimates shipping 15 additional containers to Canada over the next 12 to 18 months, which could represent up to BRL 16 million in revenue. The plan includes expanding the CARPEC brand in the Canadian market and establishing partnerships with mid-sized roasters and micro-roasteries, thereby strengthening the presence of Cerrado Mineiro coffee in a market that continues to grow.
Another success story is Cooperlimão, a cooperative based in Urupês, in the state of São Paulo, which shipped 24,000 kilograms of Tahiti limes to Canada after joining the CCBC mission to SIAL 2025. The deal was closed with National Produce Marketing Inc., a distributor based in Toronto. The operation required specific logistical adaptations, reinforced packaging, and approximately 30 days of refrigerated transportation—essential elements to compete in a market dominated by traditional suppliers such as Mexico.
In 2025, CCBC also organized a mission to Canada’s mining ecosystem during the Prospectors & Developers Association of Canada (PDAC), the largest and most influential global event in the sector. Held annually in Toronto, PDAC brings together international experts, investors, government representatives, and executives from leading mining companies to discuss trends, technology, ESG best practices, innovation, and regulation.
In addition, earlier missions are already generating long-term results, as seen in the personal care, perfumery, and cosmetics sector. In 2023, the Beautycare Brazil project—developed by the Brazilian Association of the Personal Hygiene, Perfumery, and Cosmetics Industry (ABIHPEC) in partnership with ApexBrasil, and carried out jointly with CCBC—took nine Brazilian companies to Toronto for an intensive round of business meetings. Since then, the sector has increased its visibility and recognition in the country, laying the groundwork for future partnerships and the gradual opening of the Canadian market to Brazilian cosmetics.
What’s next
For 2026, CCBC has confirmed two new business missions to Canada, maintaining its tradition of bringing Brazilian companies closer to one of the world’s most dynamic business ecosystems: SIAL and PDAC.
The first confirmed mission on the 2026 calendar will be dedicated to the mining sector and will take place from March 1 to 4 in Toronto. This is PDAC, with a program designed for executives, board members, sector managers, and government representatives. Subsequently, from April 27 to May 2, CCBC will lead another mission to SIAL, Canada’s largest food and beverage event. This initiative is aimed at producers, representatives of Brazilian brands, and industry associations interested in expanding their international presence.
In addition to these already scheduled missions, other initiatives are expected to be announced throughout the year, covering additional segments of the economy and further expanding the reach of internationalization efforts.
Business leaders and organizations interested in participating in the missions must express their interest through the CCBC website. After doing so, they will be contacted by the Chamber’s team to receive detailed information about the program, requirements, and opportunities. Details are available at https://materiais.ccbc.org.br/missoes.
