Food fair connects Brazilian entrepreneurs to new opportunities in the North American country. Business expectations for the coming months are $6 million
By Pedro Augusto
SIAL, the largest international food and beverage fair in Canada, has established itself as a reference for Brazilian entrepreneurs looking to expand their operations in the international market. According to Statista, the food market in the North American country is expected to grow at an annual rate of 5.13% between 2025 and 2029, reaching a market volume of $170.30 billion in 2029.
This growth is driven by the diversity of Canadian consumers’ food preferences, influenced by the wide range of immigrant origins in the country. Consumption trends also reflect the high purchasing power and demand for quality by consumers. The increasing demand for products that prioritize sustainability and convenience is likely to shape the future of Canada’s food market.
Given this promising scenario, with a perspective of growth and demand for quality food, Brazilian companies see Canada as a good opportunity to expand or start international businesses. To give you an idea, last year, during the fair, about $1 million in business was generated, and for the next 12 months, the expectation is that this amount will reach $5.4 million, resulting from contacts made during the event – 40.6% higher than the $3.9 million projected in 2023. The Brazilian delegation included companies operating in segments such as gluten-free foods, honey, nuts, açaí, coffee, olive oil, among others.
The 2024 edition of SIAL attracted more than 21,000 international buyers, who had contact with about 1,000 exhibitors from 77 countries, with potential for various segments, including fruits, foods, vegetables, beverages, and meats in general.
CCBC’s initiative should not be limited to the fair in 2025. There will also be dozens of meetings in previously scheduled business rounds with buyers, as well as technical visits and networking events.
“The Brazil-Canada relationship has never been stronger than it is now. The trade balance figures already show that the moment is opportune for Brazilian producers, and participating in SIAL opens doors to the global market. The fair is a showcase of trends and an opportunity for Brazilian entrepreneurs to connect with major industry players,” says Hilton Nascimento, CCBC’s commercial director.
The event, which is part of the Chamber’s mission strategy, has established itself as a strategic platform to connect Brazilian companies with international buyers and investors, expanding their growth opportunities in the global market.
For this year, CCBC expects to bring more companies to visit the fair, and the volume of business carried out or projected to exceed the values of 2024.
The next edition of SIAL is confirmed for April 27, 2025, and once again promises to highlight Brazilian flavors in the Canadian market. The fair, recommended for producers, representatives of Brazilian brands, and industry associations, will be a unique opportunity for international expansion.
“Canadian consumers have a growing appetite for high-quality products, and SIAL is the ideal stage to connect this demand to our supply,” highlighted Armínio Calonga, responsible for the Business Development area at CCBC.