<\/p>\n\n\n\n
By Pedro Augusto<\/strong>, with collaboration from Verbo Comunica\u00e7\u00e3o<\/p>\n\n\n\n <\/p>\n\n\n\n The business mission organized by the Consulate General of Canada in S\u00e3o Paulo brought to Brazil a delegation of 20 Canadian agricultural technology (AgTech) companies to explore the agricultural innovation ecosystem in the State of S\u00e3o Paulo and promote partnerships between Brazilian and Canadian firms. As part of the agenda\u2014which included meetings in S\u00e3o Paulo, Campinas, and Piracicaba\u2014the delegation recently visited Ribeir\u00e3o Preto to take part in the International Day at Supera Park. The program featured an afternoon of presentations and meetings, followed by a networking happy hour with business leaders and representatives from the regional agribusiness and legal sectors.<\/p>\n\n\n\n The activities were organized in partnership between the Government of Canada\u2019s Trade Commissioner Service (TCS) in Brazil and Supera Park, with support from the Chamber of Commerce Brazil-Canada through its Ribeir\u00e3o Preto Chapter, the Qu\u00e9bec Government Office in S\u00e3o Paulo, and Export Development Canada (EDC).<\/p>\n\n\n\n \u201cThis was a very positive mission that fostered a meaningful connection between Brazilian and Canadian business leaders,\u201d said Hilton Nascimento, CEO of the Chamber of Commerce Brazil-Canada. \u201cI am confident that this networking will yield strong results for the bilateral relationship between the two countries,\u201d he added.<\/p>\n\n\n\n During International Day, public and private sector representatives discussed technological innovation in agriculture, the business environment, and the impacts of tax reform. The roundtable included Eduardo Cicconi, manager of Supera Park; M\u00e1rcio Francesquini, Trade Commissioner at the Consulate General of Canada; Rodrigo Forcenette, managing partner at Brasil Salom\u00e3o e Matthes Advocacia; and Marcos Avelar, Director of Innovation for Agriculture (DIAGRO) at the Ministry of Agriculture.<\/p>\n\n\n\n Technological cooperation and partnership opportunities<\/strong><\/p>\n\n\n\n According to M\u00e1rcio Francesquini, Trade Commissioner at the Consulate General of Canada in S\u00e3o Paulo and responsible for agribusiness development, the mission reinforces the strategic convergence between the two countries. \u201cBrazil and Canada are agricultural powerhouses with many similarities. Brazil has been rapidly advancing in the adoption of new technologies in the field, creating a highly favorable environment for cooperation,\u201d he stated.<\/p>\n\n\n\n He emphasized that the initiative goes beyond trade promotion. \u201cThe goal is not simply to sell technology. What we aim for is to build long-term technical and commercial partnerships by connecting companies operating at similar technological levels and capable of jointly developing solutions,\u201d he added.<\/p>\n\n\n\n Francesquini explained that the mission was structured to foster practical exchange, identify opportunities for technological adaptation, and promote strategic alliances between Brazilian and Canadian companies.<\/p>\n\n\n\n Regional ecosystem and business environment<\/strong><\/p>\n\n\n\n The visit to Ribeir\u00e3o Preto highlighted the role of S\u00e3o Paulo\u2019s interior as a strategic hub for agribusiness and innovation.<\/p>\n\n\n\n Renato Zucoloto, executive manager of Supera Park, noted that the visit is part of a broader effort to strengthen the regional ecosystem. \u201cHosting this delegation underscores Ribeir\u00e3o Preto\u2019s role as a favorable environment for developing agribusiness solutions and for international cooperation,\u201d he said.<\/p>\n\n\n\n For Evandro Grili, partner and executive director at Brasil Salom\u00e3o e Matthes Advocacia, the mission enhances the visibility of the region\u2019s business environment. \u201cThe business leaders here today have the opportunity to better understand Brazil\u2019s business landscape and the structure that S\u00e3o Paulo\u2019s interior offers for innovation in the agro-industrial sector. The connection between companies, universities, and research centers is a significant competitive advantage,\u201d he stated.<\/p>\n\n\n\n Tax reform and legal certainty<\/strong><\/p>\n\n\n\n The discussions also addressed the impacts of tax reform and the regulatory challenges faced by foreign investors.<\/p>\n\n\n\n Rodrigo Forcenette, managing partner at Brasil Salom\u00e3o e Matthes Advocacia and representative of the Ribeir\u00e3o Preto Chapter of the Chamber of Commerce Brazil-Canada, highlighted the complexity of Brazil\u2019s regulatory system.<\/p>\n\n\n\n \u201cBrazil has a complex regulatory framework, and therefore its legislation requires special attention. For foreign investors, understanding the tax specificities applicable to each sector of the economy is essential,\u201d he explained.<\/p>\n\n\n\n According to the attorney, defining the appropriate legal structure can be decisive for the success of operations. \u201cA key consideration for those looking to invest in Brazil is choosing the most suitable model and structure to scale business development,\u201d he said.<\/p>\n\n\n\n Adding to the analysis, Gabriel Prata, partner at Brasil Salom\u00e3o e Matthes Advocacia and coordinator of the Agribusiness Committee of the Chamber of Commerce Brazil-Canada, emphasized the importance of specialized legal advisory in international operations.<\/p>\n\n\n\n \u201cActivities such as exports, imports, company formation in Brazil or abroad, and joint ventures require technical analysis of contractual, corporate, tax, and regulatory aspects. Legal certainty is essential for international partnerships to advance in a sustainable manner,\u201d he stated.<\/p>\n\n\n\n Complementary ecosystems<\/strong><\/p>\n\n\n\n Canada is recognized as one of the world\u2019s leading hubs for agricultural technology, with strong integration among universities, research centers, startups, and public investment. Key strengths include precision agriculture, artificial intelligence applied to farming, sensors, IoT, robotics, biotechnology, and low-carbon technologies.<\/p>\n\n\n\n The mission to Brazil seeks to connect this ecosystem with the Brazilian market, which is considered strategic due to its production scale, climate diversity, and dynamic agribusiness sector. The visit to Ribeir\u00e3o Preto was part of this broader bilateral engagement, fostering institutional, business, and technical connections with strong potential for long-term cooperation between Canada and Brazil.<\/p>\n","protected":false},"excerpt":{"rendered":" Mission brought together 20 companies and expanded connections with Brazil\u2019s innovation ecosystem<\/p>\n","protected":false},"author":55,"featured_media":77111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[68],"tags":[2199,229,1636,209,227],"class_list":["post-77146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ccbc","tag-agtech-en","tag-ccbc-en","tag-dados-en","tag-innovation","tag-tecnologia-en"],"cp_meta_data":{"_encloseme":["1"],"_wpml_word_count":["{\"total\":922,\"to_translate\":{\"fr\":922,\"pt-br\":922}}"],"_wp_old_date":["2025-04-26","2026-03-25"],"_et_pb_use_builder":["off"],"_et_pb_old_content":[""],"_et_gb_content_width":["1080"],"footnotes":[""],"_et_monarch_override":[""],"sb_djhf_disable":["0"],"_et_post_bg_color":["#ffffff"],"_et_post_bg_layout":["light"],"_et_pb_show_title":["on"],"_et_pb_post_hide_nav":["default"],"_et_pb_page_layout":["et_no_sidebar"],"_et_pb_side_nav":["off"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_yoast_wpseo_primary_category":["53"],"_yoast_wpseo_focuskw":["Reforma Tribut\u00e1ria"],"_yoast_wpseo_metadesc":["Evento do Chapter MG reuniu empresas de minera\u00e7\u00e3o e do agroneg\u00f3cio para avaliar impactos nos neg\u00f3cios com o novo sistema em discuss\u00e3o no Congresso"],"_yoast_wpseo_linkdex":["56"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_estimated-reading-time-minutes":["5"],"_et_builder_dynamic_assets_loading_attr_threshold":["2"],"_wpml_location_migration_done":["1"],"_thumbnail_id":["77111"],"_edit_lock":["1774447846:55"],"_edit_last":["55"]},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/77146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/comments?post=77146"}],"version-history":[{"count":1,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/77146\/revisions"}],"predecessor-version":[{"id":77147,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/77146\/revisions\/77147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media\/77111"}],"wp:attachment":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media?parent=77146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/categories?post=77146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/tags?post=77146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}