{"id":65972,"date":"2025-04-25T13:40:59","date_gmt":"2025-04-25T16:40:59","guid":{"rendered":"https:\/\/www.ccbc.org.br\/?p=65972"},"modified":"2025-04-25T13:41:02","modified_gmt":"2025-04-25T16:41:02","slug":"focused-on-sustainable-solutions-grupo-myr-eyes-canada-to-accelerate-international-expansion","status":"publish","type":"post","link":"https:\/\/www.ccbc.org.br\/en\/publicacoes\/news-ccbc\/focused-on-sustainable-solutions-grupo-myr-eyes-canada-to-accelerate-international-expansion\/","title":{"rendered":"Focused on sustainable solutions, Grupo Myr eyes Canada to accelerate international expansion"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><br>Partnership with the Brazil-Canada Chamber of Commerce (CCBC) drives entry into the Canadian market and strengthens sustainability agenda<\/h2><p>By <strong>Pedro Augusto<\/strong><\/p><p>After two decades of operation, <strong>Grupo Myr<\/strong> has evolved into a network of companies and organizations dedicated to promoting sustainability in urban environments. Originating in Minas Gerais with a focus on urban ESG (Environmental, Social, and Governance) solutions, the group has just taken a major step in its journey: with the support of the <strong>Brazil-Canada Chamber of Commerce (CCBC)<\/strong>, it has officially launched operations in Canada.<\/p><p>According to <strong>Sergio Myssior<\/strong>, CEO and founder of Grupo Myr, the CCBC provided technical, tax, market, and institutional support, in addition to fostering connections with stakeholders committed to advancing the ESG agenda.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe Chamber acts, in the best sense, as a shortcut\u2014it not only shortens the timeline but also increases the precision of our internationalization investment,\u201d he said. \u201cWhen planning this move, essential questions arise regarding legal foundations, taxation, and business structuring,\u201d he added.<\/p><\/blockquote><p>The executive also emphasizes the importance of cultural immersion.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThrough the Chamber, we were able to build this step-by-step pathway that involves earning credibility, authority, and recognition\u2014elements that naturally lead to the creation of new business opportunities,\u201d he explained.<\/p><\/blockquote><p>The results of Grupo Myr\u2019s international expansion strategy are already becoming evident. The group has more than <strong>doubled its revenue in the past two years<\/strong>, boosted by management professionalization and the adoption of globally recognized technological solutions. Over the next five years, the company expects the <strong>Canadian market to contribute to a new doubling of its revenue<\/strong>.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThat\u2019s why we decided not just to open a branch, but to establish a genuinely Canadian company,\u201d Myssior explains.<\/p><\/blockquote><p><strong>About the Group<\/strong><br>Grupo Myr\u2019s journey has been shaped by the collaboration of professionals from diverse fields such as engineering, urban planning, architecture, biology, social sciences, geography, and business administration.<\/p><p>The group\u2019s mission is to help build more <strong>humane and resilient cities<\/strong>.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cOur main focus is people\u2019s well-being,\u201d summarizes CEO Sergio Myssior.<\/p><\/blockquote><p>Over time, the group\u2019s scope has expanded to include sectors such as <strong>mobility, housing, infrastructure, and commercial developments<\/strong>, always integrating environmental, social, economic, and cultural dimensions into project development.<\/p><p>Among the services offered by the group are <strong>environmental impact assessments, recovery plans for degraded areas, master and mobility plans<\/strong>, and solutions aligned with the <strong>climate agenda<\/strong>.<\/p><p>For Myssior, the current global environmental crisis demands faster and more structured responses. He warns that extreme weather events are becoming increasingly frequent and intense, requiring concrete <strong>mitigation and adaptation measures<\/strong>.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe must invest in the transition to a low-carbon economy,\u201d he asserts.<\/p><\/blockquote><p>In recent years, <strong>governance has also become a strategic pillar<\/strong> for the group, with the adoption of ESG principles and investments in integrity, compliance, and quality. It was within this context that <strong>MYRTECH<\/strong>, the group\u2019s tech arm, was born\u2014dedicated to developing <strong>sustainable and digital solutions<\/strong>.<\/p><p>\u201cThis socio-environmental governance is a strategic condition for prosperity and for building strong relationships with our stakeholders,\u201d he observes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Partnership with the Brazil-Canada Chamber of Commerce (CCBC) drives entry into the Canadian market and strengthens sustainability agenda<\/p>\n","protected":false},"author":55,"featured_media":65968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[68],"tags":[555,215,125,229,1965,584,209,227],"class_list":["post-65972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ccbc","tag-brazil-canada","tag-business","tag-canada-en","tag-ccbc-en","tag-ccbc-50-anos-en","tag-comex-en","tag-innovation","tag-tecnologia-en"],"cp_meta_data":{"_encloseme":["1"],"_wpml_word_count":["{\"total\":573,\"to_translate\":{\"fr\":573,\"pt-br\":573}}"],"_wp_old_date":["2024-12-11"],"_et_pb_use_builder":["off"],"_et_pb_old_content":[""],"_et_gb_content_width":["1080"],"footnotes":[""],"_et_monarch_override":[""],"sb_djhf_disable":["0"],"_et_post_bg_color":["#ffffff"],"_et_post_bg_layout":["light"],"_et_pb_show_title":["on"],"_et_pb_post_hide_nav":["default"],"_et_pb_page_layout":["et_no_sidebar"],"_et_pb_side_nav":["off"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_yoast_wpseo_primary_category":["53"],"_yoast_wpseo_focuskw":["Reforma Tribut\u00e1ria"],"_yoast_wpseo_metadesc":["Evento do Chapter MG reuniu empresas de minera\u00e7\u00e3o e do agroneg\u00f3cio para avaliar impactos nos neg\u00f3cios com o novo sistema em discuss\u00e3o no Congresso"],"_yoast_wpseo_linkdex":["56"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_estimated-reading-time-minutes":["5"],"_et_builder_dynamic_assets_loading_attr_threshold":["2"],"_wpml_location_migration_done":["1"],"_thumbnail_id":["65968"],"_edit_lock":["1745599263:55"],"_edit_last":["55"]},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/65972"}],"collection":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/comments?post=65972"}],"version-history":[{"count":1,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/65972\/revisions"}],"predecessor-version":[{"id":65973,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/65972\/revisions\/65973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media\/65968"}],"wp:attachment":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media?parent=65972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/categories?post=65972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/tags?post=65972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}