[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n
Sixth edition of the CCBC Coffee Mission in September will bring the special coffee from Brazil to Canada.<\/span><\/strong><\/p>\n Project of the Chamber, in five years, contributed to increase the presence of the Brazilian grain in the Canadian market. Identifying opportunities for Brazilian special coffee in Canada, in 2012 the CCBC took the first group of producers in a commercial mission to the country. They started, from there, regular exports of their products. Currently, Brazil holds 20% of the Canadian coffee market (Canada is the 6th greatest importer in the world), Colombia being first, 27%. \u201cThe expectation is to continue to grow in the next few years\u201d, says Arminio Calonga Jr., business development at CCBC.<\/span><\/p>\n In the first edition, AMSC \u2013 Associa\u00e7\u00e3o Alta Mogiana Specialty Coffees, producers of the region of Pardinho (SP) and Guaxup\u00e9 (MG), formed the group that went to Canada. Today more regions are part of the Chamber\u2019s coffee missions: Cerrado Mineiro, South of Minas, Serra do Capara\u00f3, North of S\u00e3o Paulo and Paran\u00e1 \u2013 almost 60 producers are already taking part.<\/span><\/p>\n The success of the CCBC coffee missions increased in 2015, when they began to include cupping in the programming, allowing the buyer\/taster to perceive all the characteristics of the product. \u201cThis has increased the speed and consistency of business\u201d, says Arminius. In addition to cupping, which includes the Mission package, there are visits to Montreal and Toronto, where they participate in The Canadian Coffee & Tea Show, the largest trade fair in the sector, where the CCBC participates with its own booth.<\/span><\/p>\n In 2017, the results of the mission happened faster: three containers of Brazilian special coffee have been shipped to Canada since the last Mission. The beans are shipped green due to the longer shelf life they present and because they can be roasted in loco according to the pattern of each coffee shop and the customers. \u201cThe Canadian has his own style for his coffee, which is essentially defined in the roasting\u201d, explains Arminio.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Sixth edition of the CCBC Coffee Mission in September will bring the special coffee from Brazil to Canada. Project of the Chamber, in five years, contributed to increase the presence of the Brazilian grain in the Canadian market. Identifying opportunities for Brazilian special coffee in Canada, in 2012 the CCBC took the first group of […]<\/p>\n","protected":false},"author":1,"featured_media":8418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Projeto da C\u00e2mara, em cinco anos, contribuiu para aumentar a presen\u00e7a do gr\u00e3o brasileiro no mercado canadense. Identificando oportunidades para o caf\u00e9 especial brasileiro no Canad\u00e1, em 2012 a CCBC levou o primeiro grupo de produtores em Miss\u00e3o comercial para o pa\u00eds. Eles iniciaram, a partir da\u00ed, exporta\u00e7\u00f5es regulares de seus produtos. Atualmente o Brasil det\u00e9m 20% do mercado canadense de caf\u00e9 (o Canad\u00e1 \u00e9 o 6\u00ba maior importador mundial) e a Col\u00f4mbia, em primeiro, 27%. \u201cA expectativa \u00e9 de seguir crescendo nos pr\u00f3ximos anos\u201d, revela Arminio Calonga Jr., business development da CCBC.<\/span>\r\n\r\nNa primeira edi\u00e7\u00e3o, a AMSC \u2013 Associa\u00e7\u00e3o Alta Mogiana Specialty Coffees, produtores da regi\u00e3o de Pardinho (SP) e Guaxup\u00e9 (MG) formaram o grupo que esteve no Canad\u00e1. Hoje mais regi\u00f5es fazem parte das miss\u00f5es de caf\u00e9 da C\u00e2mara: Cerrado Mineiro, Sul de Minas, Serra do Capara\u00f3, Norte de S\u00e3o Paulo e Paran\u00e1 \u2013 s\u00e3o quase 60 produtores que j\u00e1 fizeram parte.<\/span>\r\n\r\nO sucesso das miss\u00f5es de caf\u00e9 da CCBC aumentou em 2015, quando passaram a incluir o cupping (prova dos caf\u00e9s) na programa\u00e7\u00e3o, permitindo que o comprador\/provador perceba todas as caracter\u00edsticas do produto.\u00a0 \u201cIsso incrementou a velocidade e consist\u00eancia dos neg\u00f3cios\u201d, conta Arm\u00ednio. Al\u00e9m do cupping, que integra o pacote da Miss\u00e3o, h\u00e1 visitas a Montreal e Toronto, onde acontece a participa\u00e7\u00e3o no evento The Canadian Coffee & Tea Show, a maior feira do setor onde a CCBC participa com estande pr\u00f3prio.<\/span>\r\n\r\nEm 2017, os resultados da miss\u00e3o aconteceram mais rapidamente: tr\u00eas containers de caf\u00e9 especial brasileiro embarcados para o Canad\u00e1 desde a \u00faltima Miss\u00e3o. Os gr\u00e3os s\u00e3o enviados verdes, em fun\u00e7\u00e3o do maior shelf life que apresentam e porque podem ser torrados in loco, de acordo com o padr\u00e3o de cada cafeteria e do p\u00fablico. \u201cO canadense tem um estilo pr\u00f3prio para seu caf\u00e9, que se define essencialmente na torra\u201d, explica Arm\u00ednio.<\/span><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-5090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ccbc"],"cp_meta_data":{"_wpml_word_count":["{\"total\":0,\"to_translate\":{\"en\":10,\"fr\":10,\"pt-br\":10}}"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_et_pb_side_nav":["off"],"_et_pb_post_hide_nav":["default"],"_et_pb_show_title":["on"],"_et_pb_ab_stats_refresh_interval":["hourly"],"_et_pb_enable_shortcode_tracking":[""],"_et_pb_custom_css":[""],"_et_post_bg_color":["#ffffff"],"_et_post_bg_layout":["light"],"_et_pb_use_ab_testing":["off"],"_et_pb_built_for_post_type":["page"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_thumbnail_id":["8418"],"_wpml_media_has_media":["1"],"_et_pb_page_layout":["et_no_sidebar"],"_jetpack_related_posts_cache":["a:1:{s:32:\"8f6677c9d6b0f903e98ad32ec61f8deb\";a:2:{s:7:\"expires\";i:1535443593;s:7:\"payload\";a:3:{i:0;a:1:{s:2:\"id\";i:5082;}i:1;a:1:{s:2:\"id\";i:5078;}i:2;a:1:{s:2:\"id\";i:5099;}}}}"],"_wp_attachment_metadata":[""],"_et_pb_use_builder":["on"],"_et_pb_old_content":[" Projeto da C\u00e2mara, em cinco anos, contribuiu para aumentar a presen\u00e7a do gr\u00e3o brasileiro no mercado canadense. Identificando oportunidades para o caf\u00e9 especial brasileiro no Canad\u00e1, em 2012 a CCBC levou o primeiro grupo de produtores em Miss\u00e3o comercial para o pa\u00eds. Eles iniciaram, a partir da\u00ed, exporta\u00e7\u00f5es regulares de seus produtos. Atualmente o Brasil det\u00e9m 20% do mercado canadense de caf\u00e9 (o Canad\u00e1 \u00e9 o 6\u00ba maior importador mundial) e a Col\u00f4mbia, em primeiro, 27%. \u201cA expectativa \u00e9 de seguir crescendo nos pr\u00f3ximos anos\u201d, revela Arminio Calonga Jr., business development da CCBC.<\/span>\r\n\r\nNa primeira edi\u00e7\u00e3o, a AMSC \u2013 Associa\u00e7\u00e3o Alta Mogiana Specialty Coffees, produtores da regi\u00e3o de Pardinho (SP) e Guaxup\u00e9 (MG) formaram o grupo que esteve no Canad\u00e1. Hoje mais regi\u00f5es fazem parte das miss\u00f5es de caf\u00e9 da C\u00e2mara: Cerrado Mineiro, Sul de Minas, Serra do Capara\u00f3, Norte de S\u00e3o Paulo e Paran\u00e1 \u2013 s\u00e3o quase 60 produtores que j\u00e1 fizeram parte.<\/span>\r\n\r\nO sucesso das miss\u00f5es de caf\u00e9 da CCBC aumentou em 2015, quando passaram a incluir o cupping (prova dos caf\u00e9s) na programa\u00e7\u00e3o, permitindo que o comprador\/provador perceba todas as caracter\u00edsticas do produto.\u00a0 \u201cIsso incrementou a velocidade e consist\u00eancia dos neg\u00f3cios\u201d, conta Arm\u00ednio. Al\u00e9m do cupping, que integra o pacote da Miss\u00e3o, h\u00e1 visitas a Montreal e Toronto, onde acontece a participa\u00e7\u00e3o no evento The Canadian Coffee & Tea Show, a maior feira do setor onde a CCBC participa com estande pr\u00f3prio.<\/span>\r\n\r\nEm 2017, os resultados da miss\u00e3o aconteceram mais rapidamente: tr\u00eas containers de caf\u00e9 especial brasileiro embarcados para o Canad\u00e1 desde a \u00faltima Miss\u00e3o. Os gr\u00e3os s\u00e3o enviados verdes, em fun\u00e7\u00e3o do maior shelf life que apresentam e porque podem ser torrados in loco, de acordo com o padr\u00e3o de cada cafeteria e do p\u00fablico. \u201cO canadense tem um estilo pr\u00f3prio para seu caf\u00e9, que se define essencialmente na torra\u201d, explica Arm\u00ednio.<\/span><\/p>"],"_alp_processed":["1675944683"],"_et_pb_truncate_post":["Sexta edi\u00e7\u00e3o da Miss\u00e3o do Caf\u00e9 da CCBC em setembro levar\u00e1 o caf\u00e9 especial do Brasil para o Canad\u00e1.<\/span><\/strong><\/h1>\r\n
Sexta edi\u00e7\u00e3o da Miss\u00e3o do Caf\u00e9 da CCBC em setembro levar\u00e1 o caf\u00e9 especial do Brasil para o Canad\u00e1.<\/span><\/strong><\/h1>\r\n
\nProject of the Chamber, in five years, contributed to increase the presence of the Brazilian grain in the Canadian market. Identifying opportunities for Brazilian special coffee in Canada, in 2012 the CCBC took the first group of producers in a commercial mission to the country. They started, from there, regular exports of their products. Currently, Brazil holds 20% of the Canadian coffee market (Canada is the 6th greatest importer in the world), Colombia being first, 27%. \u201cThe expectation is to continue to grow in the next few years\u201d, says Arminio Calonga Jr., business development at CCBC.
\nIn the first edition, AMSC \u2013 Associa\u00e7\u00e3o Alta Mogiana Specialty Coffees, producers of the region of Pardinho (SP) and Guaxup\u00e9 (MG), formed the group that went to Canada. Today more regions are part of the Chamber\u2019s coffee missions: Cerrado Mineiro, South of Minas, Serra do Capara\u00f3, North of S\u00e3o Paulo and Paran\u00e1 \u2013 almost 60 producers are already taking part.
\nThe success of the CCBC coffee missions increased in 2015, when they began to include cupping in the programming, allowing the buyer\/taster to perceive all the characteristics of the product. \u201cThis has increased the speed and consistency of business\u201d, says Arminius. In addition to cupping, which includes the Mission package, there are visits to Montreal and Toronto, where they participate in The Canadian Coffee & Tea Show, the largest trade fair in the sector, where the CCBC participates with its own booth.
\nIn 2017, the results of the mission happened faster: three containers of Brazilian special coffee have been shipped to Canada since the last Mission. The beans are shipped green due to the longer shelf life they present and because they can be roasted in loco according to the pattern of each coffee shop and the customers. \u201cThe Canadian has his own style for his coffee, which is essentially defined in the roasting\u201d, explains Arminio.\n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> \n"],"_et_builder_dynamic_assets_loading_attr_threshold":["2"],"_encloseme":["1"],"_et_pb_ab_current_shortcode":["[et_pb_split_track id=\"5082\" \/]"],"_et_pb_show_page_creation":["off"],"_yoast_wpseo_primary_category":["53"],"_last_translation_edit_mode":["translation-editor"]},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/5090"}],"collection":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/comments?post=5090"}],"version-history":[{"count":0,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/5090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media\/8418"}],"wp:attachment":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media?parent=5090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/categories?post=5090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/tags?post=5090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}