{"id":35673,"date":"2022-02-15T14:44:22","date_gmt":"2022-02-15T17:44:22","guid":{"rendered":"https:\/\/www.ccbc.org.br\/publicacoes\/uncategorized\/bebidas-brasileiras-no-canada\/"},"modified":"2023-02-09T08:55:35","modified_gmt":"2023-02-09T11:55:35","slug":"brazilian-beverages-in-canada","status":"publish","type":"post","link":"https:\/\/www.ccbc.org.br\/en\/publicacoes\/news-ccbc\/brazilian-beverages-in-canada\/","title":{"rendered":"Brazilian beverages in Canada"},"content":{"rendered":"

Commercial visit scheduled by CCBC in April will bring Brazilian manufacturers and potential Canadian partners closer<\/em><\/h2>\n

By S\u00e9rgio Siscaro<\/p>\n

The Canadian alcoholic beverages market is a great opportunity for Brazilian exporters looking to enter the country\u2019s market. Although there is a national preference for beer consumption, other categories – as wines and distilled beverages – are becoming increasingly popular in Canada. Restrictions brought by the Covid-19 pandemic reinforced this scenario, especially considering alcoholic beverages are sold in specialized retail stores.<\/p>\n

The Chamber of Commerce Brazil-Canada (CCBC) has identified this potential and is thus promoting, between April 11th and 23rd, another edition of its commercial tour focused on alcoholic beverages. The visit aims to bring Brazilian exporters and Canadian importers closer. \u201cIt is a very attractive market for Brazilian manufacturers, once the Canadian consuming market has a higher purchasing power and has been more open to new experiences – including Brazilian beverages\u201d affirms CCBC\u2019s International Business Consultant Arm\u00ednio Calonga Jr.<\/p>\n

Promising market<\/h2>\n

Canada is home to one of the largest alcoholic beverages\u2019 markets worldwide and registered a per capita consumption of 109 liters in 2020, 20% above the Brazilian average of 90.8 liters. The country also surpassed Brazil in numbers for distilled beverages and gin consumption: 69% and 300%, respectively. The same tendency can be seen in the wine market: while Brazil\u2019s per capita consumption in 2020 was 2.4 liters, Canadian\u2019s reached 19.8 liters.<\/p>\n

When individually assessed, these Canadian alcoholic beverages\u2019 market\u2019s niches offer very promising opportunities for Brazilian manufacturers. For instance, the consumption of distilled beverages increased 14% between 2015 and 2020, according to Euromonitor data, achieving 176 million liters. The consumption tends to keep rising up to 3.1% until 2025. The gin category corresponded to 6% of the distilled beverages consumption (11.9 million liters); this category\u2019s consumption increased 51% between 2015 and 2020 and is expected to grow 8.7% until 2025. Wines also stand out, with a growth of 9.1% between the same dates, achieving 596 million liters, a number that should grow another 13.3% until 2025.<\/p>\n

Apart from these positive tendencies, the Canadian market is also attractive for Brazilian manufacturers due to its characteristics that allow for capillarity in distribution. \u201cAlcoholic beverages\u2019 sales are controlled by public companies in Canada and the commercialization is made by liquor councils, through agents. Therefore, local importers have only one customer, disposing of capillarity for product distribution in each province\u201d, he explains.<\/p>\n

CCBC\u2019s mission<\/h2>\n

Following similar initiatives promoted by CCBC, the tour\u2019s members will take part in tasting events in Calgary (Alberta) and Vancouver (British Columbia), in which potential Canadian importers may taste their product. Business meetings with possible commercial partners and workshops concerning beverages\u2019 packaging, labeling and registering according to local legislation and authorities are also part of the schedule.<\/p>\n

The mission\u2019s attendees will also be able to experience the Salon International de l\u2019Alimentation (Sial), the most important food and beverages business fair in North America, which will take place in Montreal (Quebec) between April 20th and 22nd, to expand their local contact list. The attendees will be able to expose their beverages, participate in business rounds and attend degustation dinners.<\/p>\n

Registration for the tour will be accepted until February 25th. Interested parties may contact CCBC at co*******<\/span>@**********<\/span>rg.br<\/span><\/u><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Commercial visit scheduled by CCBC in April will bring Brazilian manufacturers and potential Canadian partners closer<\/p>\n","protected":false},"author":25,"featured_media":35439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"

Parceria apoiar\u00e1 empresas que integram o Projeto Brasil Sweets and Snacks a alcan\u00e7arem o mercado canadense, com abertura de oportunidades e rodadas de neg\u00f3cios<\/em><\/h2>\r\nPor Estela Cangerana\r\n\r\nO Canad\u00e1 j\u00e1 estava na mira das ind\u00fastrias brasileiras de chocolates, amendoins, balas e snacks, mas agora a conquista desse mercado ganhou um grande facilitador. A associa\u00e7\u00e3o representante do setor, a Abicab, em conjunto com a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), por meio do Projeto Brasil Sweets and Snacks<\/em>, acabam de fechar uma parceria com a CCBC para apoiar as a\u00e7\u00f5es de abertura do Canad\u00e1 para os produtos Made in Brazil<\/em>.\r\n\r\nO acordo prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es, entre webinars de apresenta\u00e7\u00e3o de oportunidades e detalhamento do potencial de mercado, reuni\u00f5es preparat\u00f3rias e rodadas de neg\u00f3cio com compradores canadenses. As iniciativas j\u00e1 come\u00e7aram a acontecer e devem culminar com a participa\u00e7\u00e3o das empresas brasileiras do setor na segunda edi\u00e7\u00e3o do \u00a0<\/a>, entre os dias 7 e 10 de setembro deste ano.\r\n\r\nSegundo o presidente da Abicab, Ubiracy Fons\u00eaca, a parceria fortalece o trabalho do Projeto Brasil Sweets and Snacks<\/em>, que tem o Canad\u00e1 como alvo, devido a seu alto potencial. \u201cEntre 2018 e 2020, o setor apresentou crescimento de 158% em valor nas exporta\u00e7\u00f5es para o mercado canadense. O ambiente comercial amig\u00e1vel e uma variedade de importadores em todo o pa\u00eds indicam uma boa oportunidade para a entrada de produtos brasileiros\u201d, diz.\r\n\r\n\u201cAl\u00e9m disso, o pa\u00eds possui uma grande rede de acordos comerciais e cinco em fase de negocia\u00e7\u00e3o, um deles com o Mercosul, indicando um futuro acordo de livre com\u00e9rcio, o que intensificar\u00e1 tamb\u00e9m as rela\u00e7\u00f5es comerciais do setor de confectionery<\/em> e snacks com esse mercado\u201d, completa Fons\u00eaca.\r\n\r\nOs dados levantados pela ApexBrasil e apresentados em um estudo sobre o setor em 2020 confirmam. Apesar da ainda baixa participa\u00e7\u00e3o da ind\u00fastria brasileira de doces no mercado canadense, as exporta\u00e7\u00f5es v\u00eam crescendo ano a ano desde 2015. \u201cEm 2020, as vendas atingiram US$ 4,1 bilh\u00f5es, impulsionadas pelos chocolates, que responderam por US$ 2,7 bilh\u00f5es desse total, uma alta de 1,8% em rela\u00e7\u00e3o ao ano anterior\u201d, explica o analista de mercado da ag\u00eancia Eduardo Seixas.\r\n\r\nDe acordo com o especialista, vale destacar tamb\u00e9m a participa\u00e7\u00e3o dos snacks que, relativamente, obtiveram o maior crescimento percentual, de 9% em 2020 na compara\u00e7\u00e3o com o per\u00edodo anterior. \u201cOs snacks foram a categoria que mais cresceu nos \u00faltimos cinco anos e nossa previs\u00e3o \u00e9 que continue em expans\u00e3o nos pr\u00f3ximos cinco\u201d, revela.\r\n

Confinamento e futuro<\/h2>\r\nO aumento das importa\u00e7\u00f5es canadenses de produtos brasileiros do setor acompanhou o movimento de expans\u00e3o desse mercado como um todo no Canad\u00e1. O desempenho \u00e9 resultado de novos h\u00e1bitos de consumo da popula\u00e7\u00e3o e do aumento da demanda durante o isolamento social e confinamento em casa, devido \u00e0 pandemia, conforme esclarece o diretor de Rela\u00e7\u00f5es Institucionais da CCBC, Paulo de Castro Reis.\r\n\r\nSegundo ele, os estudos de mercado conduzidos pela CCBC indicam alguns aspectos valorizados pelos consumidores canadenses e que devem ser levados em considera\u00e7\u00e3o pela ind\u00fastria brasileira interessada nesse mercado. \u201cOs canadenses s\u00e3o abertos a novas experi\u00eancias e \u00e0 degusta\u00e7\u00e3o de sabores \u00fanicos. Os sabores \u00e9tnicos, os produtos gourmet e especiais despertam bastante interesse dos compradores. Outro ponto relevante \u00e9 a preocupa\u00e7\u00e3o do canadense com o impacto social e ambiental de empresas e produtos\u201d, afirma.","_et_gb_content_width":"","footnotes":""},"categories":[68],"tags":[555,245],"class_list":["post-35673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ccbc","tag-brazil-canada","tag-drinks"],"cp_meta_data":{"_pingme":["1"],"_encloseme":["1"],"_alp_processed":["1675943735"],"_wp_page_template":["default"],"_wpml_media_featured":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"_wpml_media_duplicate":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"_wpml_word_count":["{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\":{\"en\":705,\"fr\":705,\"zu\":705}}","{\"total\":705,\"to_translate\"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Parceria apoiar\u00e1 empresas que integram o Projeto Brasil Sweets and Snacks a alcan\u00e7arem o mercado canadense, com abertura de oportunidades e rodadas de neg\u00f3cios<\/em><\/h2>\r\nPor Estela Cangerana\r\n\r\nO Canad\u00e1 j\u00e1 estava na mira das ind\u00fastrias brasileiras de chocolates, amendoins, balas e snacks, mas agora a conquista desse mercado ganhou um grande facilitador. A associa\u00e7\u00e3o representante do setor, a Abicab, em conjunto com a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), por meio do Projeto Brasil Sweets and Snacks<\/em>, acabam de fechar uma parceria com a CCBC para apoiar as a\u00e7\u00f5es de abertura do Canad\u00e1 para os produtos Made in Brazil<\/em>.\r\n\r\nO acordo prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es, entre webinars de apresenta\u00e7\u00e3o de oportunidades e detalhamento do potencial de mercado, reuni\u00f5es preparat\u00f3rias e rodadas de neg\u00f3cio com compradores canadenses. As iniciativas j\u00e1 come\u00e7aram a acontecer e devem culminar com a participa\u00e7\u00e3o das empresas brasileiras do setor na segunda edi\u00e7\u00e3o do \u00a0<\/a>, entre os dias 7 e 10 de setembro deste ano.\r\n\r\nSegundo o presidente da Abicab, Ubiracy Fons\u00eaca, a parceria fortalece o trabalho do Projeto Brasil Sweets and Snacks<\/em>, que tem o Canad\u00e1 como alvo, devido a seu alto potencial. \u201cEntre 2018 e 2020, o setor apresentou crescimento de 158% em valor nas exporta\u00e7\u00f5es para o mercado canadense. O ambiente comercial amig\u00e1vel e uma variedade de importadores em todo o pa\u00eds indicam uma boa oportunidade para a entrada de produtos brasileiros\u201d, diz.\r\n\r\n\u201cAl\u00e9m disso, o pa\u00eds possui uma grande rede de acordos comerciais e cinco em fase de negocia\u00e7\u00e3o, um deles com o Mercosul, indicando um futuro acordo de livre com\u00e9rcio, o que intensificar\u00e1 tamb\u00e9m as rela\u00e7\u00f5es comerciais do setor de confectionery<\/em> e snacks com esse mercado\u201d, completa Fons\u00eaca.\r\n\r\nOs dados levantados pela ApexBrasil e apresentados em um estudo sobre o setor em 2020 confirmam. Apesar da ainda baixa participa\u00e7\u00e3o da ind\u00fastria brasileira de doces no mercado canadense, as exporta\u00e7\u00f5es v\u00eam crescendo ano a ano desde 2015. \u201cEm 2020, as vendas atingiram US$ 4,1 bilh\u00f5es, impulsionadas pelos chocolates, que responderam por US$ 2,7 bilh\u00f5es desse total, uma alta de 1,8% em rela\u00e7\u00e3o ao ano anterior\u201d, explica o analista de mercado da ag\u00eancia Eduardo Seixas.\r\n\r\nDe acordo com o especialista, vale destacar tamb\u00e9m a participa\u00e7\u00e3o dos snacks que, relativamente, obtiveram o maior crescimento percentual, de 9% em 2020 na compara\u00e7\u00e3o com o per\u00edodo anterior. \u201cOs snacks foram a categoria que mais cresceu nos \u00faltimos cinco anos e nossa previs\u00e3o \u00e9 que continue em expans\u00e3o nos pr\u00f3ximos cinco\u201d, revela.\r\n

Confinamento e futuro<\/h2>\r\nO aumento das importa\u00e7\u00f5es canadenses de produtos brasileiros do setor acompanhou o movimento de expans\u00e3o desse mercado como um todo no Canad\u00e1. O desempenho \u00e9 resultado de novos h\u00e1bitos de consumo da popula\u00e7\u00e3o e do aumento da demanda durante o isolamento social e confinamento em casa, devido \u00e0 pandemia, conforme esclarece o diretor de Rela\u00e7\u00f5es Institucionais da CCBC, Paulo de Castro Reis.\r\n\r\nSegundo ele, os estudos de mercado conduzidos pela CCBC indicam alguns aspectos valorizados pelos consumidores canadenses e que devem ser levados em considera\u00e7\u00e3o pela ind\u00fastria brasileira interessada nesse mercado. \u201cOs canadenses s\u00e3o abertos a novas experi\u00eancias e \u00e0 degusta\u00e7\u00e3o de sabores \u00fanicos. Os sabores \u00e9tnicos, os produtos gourmet e especiais despertam bastante interesse dos compradores. Outro ponto relevante \u00e9 a preocupa\u00e7\u00e3o do canadense com o impacto social e ambiental de empresas e produtos\u201d, afirma."],"_et_pb_enable_shortcode_tracking":[""],"_et_pb_custom_css":[""],"_yoast_wpseo_focuskw":["Brazilian beverages in Canada"],"_yoast_wpseo_metadesc":["Commercial visit scheduled by CCBC in April will bring Brazilian manufacturers and potential Canadian partners closer"],"_yoast_wpseo_linkdex":["60"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_primary_category":["53"],"_wp_old_date":["2021-11-18","2022-01-14"],"_wpcp_page_specific_scripts":[""],"_yoast_wpseo_estimated-reading-time-minutes":["3"],"_wpml_media_has_media":["1"],"_thumbnail_id":["35439"],"_edit_lock":["1645710024:25"],"_wp_old_slug":["bebidas-brasileiras-no-canada"],"_last_translation_edit_mode":["translation-editor"],"_edit_last":["25"],"sb_divi_fe_layout_overrides":["a:5:{s:21:\"sb_divi_fe_pre-header\";s:1:\"0\";s:20:\"sb_divi_fe_post-menu\";s:1:\"0\";s:22:\"sb_divi_fe_pre-content\";s:1:\"0\";s:23:\"sb_divi_fe_post-content\";s:1:\"0\";s:21:\"sb_divi_fe_pre-footer\";s:1:\"0\";}"],"ags_jhf_disable":["0"],"_et_builder_dynamic_assets_loading_attr_threshold":["2"]},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/35673"}],"collection":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/comments?post=35673"}],"version-history":[{"count":0,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/35673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media\/35439"}],"wp:attachment":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media?parent=35673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/categories?post=35673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/tags?post=35673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}