{"id":34028,"date":"2021-10-20T14:23:44","date_gmt":"2021-10-20T17:23:44","guid":{"rendered":"https:\/\/www.ccbc.org.br\/publicacoes\/uncategorized\/agritechs-no-canada-mercado-em-expansao\/"},"modified":"2023-02-09T08:56:19","modified_gmt":"2023-02-09T11:56:19","slug":"agritechs-in-canada-a-growing-market","status":"publish","type":"post","link":"https:\/\/www.ccbc.org.br\/en\/publicacoes\/news-ccbc\/agritechs-in-canada-a-growing-market\/","title":{"rendered":"Agritechs in Canada: a growing market"},"content":{"rendered":"

Digital transformation process in the field opens opportunities for Brazilian startups to develop solutions for Canadian clients<\/em><\/h2>\n

By S\u00e9rgio Siscaro<\/p>\n

A real revolution is taking place in the countryside. The increasingly widespread use of innovative and disruptive solutions, which have been common in several areas of activity, also make a difference in agriculture \u2013 and contribute to giving more intelligence, efficiency and cost reduction to food production. In this context, agtechs, agrotechs or agritechs, which are startups specialized in developing technologies that contribute to making the sector more competitive, have a fundamental role.<\/p>\n

Given the importance of the agricultural sector for its economy, Brazil is one of the countries that has stood out in the development of innovative technologies in the field. So much so that, according to recent data from the Brazilian Association of Startups (ABStartups), out of a total universe of 13.7 thousand startups operating in the country in October, 3.65% of them are agritechs.<\/p>\n

In order to show these startups the opportunities to offer their solutions in the Canadian market, the Ministry of Foreign Affairs, through the Science, Technology and Innovation Promotion sector (Sectec) of the Embassy of Brazil in Ottawa and in partnership with the CTRS Solutions, launched in September the report Agritechs Market in Canada: Regulatory Milestone \u00a0and Opportunities. The document, available for download<\/u>, deals with Canadian agricultural and technological regulatory aspects and maps the cooperation and business opportunities for Brazilian companies that develop innovative agricultural technologies in that country. On October 6th, the embassy held a webinar on the study, also available online.<\/u><\/p>\n

Space for new players<\/h2>\n

The study analyzes the main characteristics of the Canadian agricultural market, the different regions in the country that stand out and the use of technological solutions to increase agricultural productivity – defined in the document as “new methods, processes or devices used to improve agricultural production, profits , efficiency or greater sustainability\u201d. Going deeper into the agritech market in Canada, the report highlights that Canadian startups operating in this segment raised only 3.4% of the financing, in dollars, available in 2018 (US$ 577 million), accounting for 3.4% of business flow. As a comparison, in the United States agritechs raised 48% of financing and 39% of the business flow. “Canada lags behind in investments in the region and this suggests that there is ample room for growth in the market”, evaluates the survey.<\/p>\n

Even so, the embassy report makes it clear that Canada is home to some of the most prominent agritechs in the world, operating in the areas of genetics and reproduction, farm management, crop and nutrient protection, machinery and robotics, irrigation and water management, farming systems and solutions to connect the farm to the final consumer, among other areas.<\/p>\n

Innovation ecosystem<\/h2>\n

Attention is also given to the Canadian innovation incentive system, which allows the development of agritechs in an ecosystem formed by investors, incubators and accelerators, and universities and research centers. In addition, federal programs support innovation in the field, such as the Innovation, Science and Economic Development Canada (ISED), the Agri-Food Table, the Innovation Superclusters Initiative, the Agriculture and Agri-Food Canada (AAFC) and the Canadian Agricultural Partnership.<\/p>\n

The development of clean technologies, which contributes to achieving a low-carbon economy, is also the subject of initiatives by the Government of Canada, supporting solutions that reduce the emission of greenhouse gases and increase energy efficiency. This is the case, for example, of the Living Laboratories Initiative, which brings together farmers, scientists and other collaborators to develop technologies aimed at mitigating and adapting to climate change, reducing water contamination and increasing biodiversity.<\/p>\n

Potential customers<\/h2>\n

According to the report, some segments tend to concentrate most of the Canadian demand for technological solutions developed by agritechs. This is because final users \u2013 farmers and producers \u2013 often purchase these products or services directly from trusted distributors and suppliers.<\/p>\n

Thus, the key segments would be those formed by wholesalers, distributors and intermediaries; providers; telecommunications companies; and big producers.<\/p>\n

Operations in Canada<\/h2>\n

Based on interviews with several experts, the report produced by the Brazilian embassy in Ottawa established some considerations for Brazilian agritechs interested in expanding their operations to the Canadian market. The need to establish a subsidiary in Canada is highlighted, as well as forging relationships with suppliers (especially channel partnerships), participating in trade fairs, using incubators or accelerators, and preparing for the process of entering the market – which involves from immigration and obtaining work permits to learning about regulatory, federal and provincial requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital transformation process in the field opens opportunities for Brazilian startups to develop solutions for Canadian clients<\/p>\n","protected":false},"author":25,"featured_media":33894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"

Parceria apoiar\u00e1 empresas que integram o Projeto Brasil Sweets and Snacks a alcan\u00e7arem o mercado canadense, com abertura de oportunidades e rodadas de neg\u00f3cios<\/em><\/h2>\r\nPor Estela Cangerana\r\n\r\nO Canad\u00e1 j\u00e1 estava na mira das ind\u00fastrias brasileiras de chocolates, amendoins, balas e snacks, mas agora a conquista desse mercado ganhou um grande facilitador. A associa\u00e7\u00e3o representante do setor, a Abicab, em conjunto com a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), por meio do Projeto Brasil Sweets and Snacks<\/em>, acabam de fechar uma parceria com a CCBC para apoiar as a\u00e7\u00f5es de abertura do Canad\u00e1 para os produtos Made in Brazil<\/em>.\r\n\r\nO acordo prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es, entre webinars de apresenta\u00e7\u00e3o de oportunidades e detalhamento do potencial de mercado, reuni\u00f5es preparat\u00f3rias e rodadas de neg\u00f3cio com compradores canadenses. As iniciativas j\u00e1 come\u00e7aram a acontecer e devem culminar com a participa\u00e7\u00e3o das empresas brasileiras do setor na segunda edi\u00e7\u00e3o do \u00a0<\/a>, entre os dias 7 e 10 de setembro deste ano.\r\n\r\nSegundo o presidente da Abicab, Ubiracy Fons\u00eaca, a parceria fortalece o trabalho do Projeto Brasil Sweets and Snacks<\/em>, que tem o Canad\u00e1 como alvo, devido a seu alto potencial. \u201cEntre 2018 e 2020, o setor apresentou crescimento de 158% em valor nas exporta\u00e7\u00f5es para o mercado canadense. O ambiente comercial amig\u00e1vel e uma variedade de importadores em todo o pa\u00eds indicam uma boa oportunidade para a entrada de produtos brasileiros\u201d, diz.\r\n\r\n\u201cAl\u00e9m disso, o pa\u00eds possui uma grande rede de acordos comerciais e cinco em fase de negocia\u00e7\u00e3o, um deles com o Mercosul, indicando um futuro acordo de livre com\u00e9rcio, o que intensificar\u00e1 tamb\u00e9m as rela\u00e7\u00f5es comerciais do setor de confectionery<\/em> e snacks com esse mercado\u201d, completa Fons\u00eaca.\r\n\r\nOs dados levantados pela ApexBrasil e apresentados em um estudo sobre o setor em 2020 confirmam. Apesar da ainda baixa participa\u00e7\u00e3o da ind\u00fastria brasileira de doces no mercado canadense, as exporta\u00e7\u00f5es v\u00eam crescendo ano a ano desde 2015. \u201cEm 2020, as vendas atingiram US$ 4,1 bilh\u00f5es, impulsionadas pelos chocolates, que responderam por US$ 2,7 bilh\u00f5es desse total, uma alta de 1,8% em rela\u00e7\u00e3o ao ano anterior\u201d, explica o analista de mercado da ag\u00eancia Eduardo Seixas.\r\n\r\nDe acordo com o especialista, vale destacar tamb\u00e9m a participa\u00e7\u00e3o dos snacks que, relativamente, obtiveram o maior crescimento percentual, de 9% em 2020 na compara\u00e7\u00e3o com o per\u00edodo anterior. \u201cOs snacks foram a categoria que mais cresceu nos \u00faltimos cinco anos e nossa previs\u00e3o \u00e9 que continue em expans\u00e3o nos pr\u00f3ximos cinco\u201d, revela.\r\n

Confinamento e futuro<\/h2>\r\nO aumento das importa\u00e7\u00f5es canadenses de produtos brasileiros do setor acompanhou o movimento de expans\u00e3o desse mercado como um todo no Canad\u00e1. O desempenho \u00e9 resultado de novos h\u00e1bitos de consumo da popula\u00e7\u00e3o e do aumento da demanda durante o isolamento social e confinamento em casa, devido \u00e0 pandemia, conforme esclarece o diretor de Rela\u00e7\u00f5es Institucionais da CCBC, Paulo de Castro Reis.\r\n\r\nSegundo ele, os estudos de mercado conduzidos pela CCBC indicam alguns aspectos valorizados pelos consumidores canadenses e que devem ser levados em considera\u00e7\u00e3o pela ind\u00fastria brasileira interessada nesse mercado. \u201cOs canadenses s\u00e3o abertos a novas experi\u00eancias e \u00e0 degusta\u00e7\u00e3o de sabores \u00fanicos. Os sabores \u00e9tnicos, os produtos gourmet e especiais despertam bastante interesse dos compradores. Outro ponto relevante \u00e9 a preocupa\u00e7\u00e3o do canadense com o impacto social e ambiental de empresas e produtos\u201d, afirma.","_et_gb_content_width":"","footnotes":""},"categories":[68],"tags":[555],"class_list":["post-34028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ccbc","tag-brazil-canada"],"cp_meta_data":{"_wpml_word_count":["{\"total\":800,\"to_translate\":{\"fr\":800,\"pt-br\":800,\"zu\":800}}"],"_alp_processed":["1675943780"],"_wp_page_template":["default"],"_wpml_location_migration_done":["1"],"_mtsnb_override_bar":["a:1:{i:0;s:0:\"\";}"],"_et_monarch_override":[""],"_et_builder_version":["BB|Divi|3.21.1"],"_et_pb_first_image":[""],"_et_pb_truncate_post":[""],"_yoast_wpseo_linkdex":["56"],"_yoast_wpseo_content_score":["60"],"_thumbnail_id":["33894"],"post_do_preventscroll":["0"],"css_selector_at_pages_selected":[""],"post_enableurltrigger":["0"],"overlay_automatictrigger_disablemobile":["0"],"post_do_hideclosebtn":["0"],"post_do_customizeclosebtn":["0"],"sb_divi_fe_layout_overrides":["a:5:{s:21:\"sb_divi_fe_pre-header\";s:1:\"0\";s:20:\"sb_divi_fe_post-menu\";s:1:\"0\";s:22:\"sb_divi_fe_pre-content\";s:1:\"0\";s:23:\"sb_divi_fe_post-content\";s:1:\"0\";s:21:\"sb_divi_fe_pre-footer\";s:1:\"0\";}"],"ags_jhf_disable":["0"],"_last_translation_edit_mode":["translation-editor"],"_wpml_media_featured":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"_wpml_media_duplicate":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"_et_post_bg_color":["#ffffff"],"_et_post_bg_layout":["light"],"_et_pb_show_title":["on"],"_et_pb_post_hide_nav":["default"],"_et_pb_page_layout":["et_no_sidebar"],"_et_pb_side_nav":["off"],"_et_pb_use_builder":["off"],"_et_pb_ab_stats_refresh_interval":["hourly"],"_et_pb_old_content":["

Parceria apoiar\u00e1 empresas que integram o Projeto Brasil Sweets and Snacks a alcan\u00e7arem o mercado canadense, com abertura de oportunidades e rodadas de neg\u00f3cios<\/em><\/h2>\r\nPor Estela Cangerana\r\n\r\nO Canad\u00e1 j\u00e1 estava na mira das ind\u00fastrias brasileiras de chocolates, amendoins, balas e snacks, mas agora a conquista desse mercado ganhou um grande facilitador. A associa\u00e7\u00e3o representante do setor, a Abicab, em conjunto com a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), por meio do Projeto Brasil Sweets and Snacks<\/em>, acabam de fechar uma parceria com a CCBC para apoiar as a\u00e7\u00f5es de abertura do Canad\u00e1 para os produtos Made in Brazil<\/em>.\r\n\r\nO acordo prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es, entre webinars de apresenta\u00e7\u00e3o de oportunidades e detalhamento do potencial de mercado, reuni\u00f5es preparat\u00f3rias e rodadas de neg\u00f3cio com compradores canadenses. As iniciativas j\u00e1 come\u00e7aram a acontecer e devem culminar com a participa\u00e7\u00e3o das empresas brasileiras do setor na segunda edi\u00e7\u00e3o do \u00a0<\/a>, entre os dias 7 e 10 de setembro deste ano.\r\n\r\nSegundo o presidente da Abicab, Ubiracy Fons\u00eaca, a parceria fortalece o trabalho do Projeto Brasil Sweets and Snacks<\/em>, que tem o Canad\u00e1 como alvo, devido a seu alto potencial. \u201cEntre 2018 e 2020, o setor apresentou crescimento de 158% em valor nas exporta\u00e7\u00f5es para o mercado canadense. O ambiente comercial amig\u00e1vel e uma variedade de importadores em todo o pa\u00eds indicam uma boa oportunidade para a entrada de produtos brasileiros\u201d, diz.\r\n\r\n\u201cAl\u00e9m disso, o pa\u00eds possui uma grande rede de acordos comerciais e cinco em fase de negocia\u00e7\u00e3o, um deles com o Mercosul, indicando um futuro acordo de livre com\u00e9rcio, o que intensificar\u00e1 tamb\u00e9m as rela\u00e7\u00f5es comerciais do setor de confectionery<\/em> e snacks com esse mercado\u201d, completa Fons\u00eaca.\r\n\r\nOs dados levantados pela ApexBrasil e apresentados em um estudo sobre o setor em 2020 confirmam. Apesar da ainda baixa participa\u00e7\u00e3o da ind\u00fastria brasileira de doces no mercado canadense, as exporta\u00e7\u00f5es v\u00eam crescendo ano a ano desde 2015. \u201cEm 2020, as vendas atingiram US$ 4,1 bilh\u00f5es, impulsionadas pelos chocolates, que responderam por US$ 2,7 bilh\u00f5es desse total, uma alta de 1,8% em rela\u00e7\u00e3o ao ano anterior\u201d, explica o analista de mercado da ag\u00eancia Eduardo Seixas.\r\n\r\nDe acordo com o especialista, vale destacar tamb\u00e9m a participa\u00e7\u00e3o dos snacks que, relativamente, obtiveram o maior crescimento percentual, de 9% em 2020 na compara\u00e7\u00e3o com o per\u00edodo anterior. \u201cOs snacks foram a categoria que mais cresceu nos \u00faltimos cinco anos e nossa previs\u00e3o \u00e9 que continue em expans\u00e3o nos pr\u00f3ximos cinco\u201d, revela.\r\n

Confinamento e futuro<\/h2>\r\nO aumento das importa\u00e7\u00f5es canadenses de produtos brasileiros do setor acompanhou o movimento de expans\u00e3o desse mercado como um todo no Canad\u00e1. O desempenho \u00e9 resultado de novos h\u00e1bitos de consumo da popula\u00e7\u00e3o e do aumento da demanda durante o isolamento social e confinamento em casa, devido \u00e0 pandemia, conforme esclarece o diretor de Rela\u00e7\u00f5es Institucionais da CCBC, Paulo de Castro Reis.\r\n\r\nSegundo ele, os estudos de mercado conduzidos pela CCBC indicam alguns aspectos valorizados pelos consumidores canadenses e que devem ser levados em considera\u00e7\u00e3o pela ind\u00fastria brasileira interessada nesse mercado. \u201cOs canadenses s\u00e3o abertos a novas experi\u00eancias e \u00e0 degusta\u00e7\u00e3o de sabores \u00fanicos. Os sabores \u00e9tnicos, os produtos gourmet e especiais despertam bastante interesse dos compradores. Outro ponto relevante \u00e9 a preocupa\u00e7\u00e3o do canadense com o impacto social e ambiental de empresas e produtos\u201d, afirma."],"_et_pb_enable_shortcode_tracking":[""],"_et_pb_custom_css":[""],"_yoast_wpseo_focuskw":["Agritechs in Canada: a growing market"],"_yoast_wpseo_metadesc":["Digital transformation process in the field opens opportunities for Brazilian startups to develop solutions for Canadian clients"],"_edit_lock":["1636572008:25"],"_edit_last":["25"],"slide_template":["default"],"rs_page_bg_color":["#ffffff"],"_wp_old_slug":["agritechs-no-canada-mercado-em-expansao"],"_yoast_wpseo_primary_category":["53"],"_et_builder_dynamic_assets_loading_attr_threshold":["2"],"_pingme":["1"],"_encloseme":["1"],"_wpml_media_has_media":["1"]},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/34028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/comments?post=34028"}],"version-history":[{"count":0,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/34028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media\/33894"}],"wp:attachment":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media?parent=34028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/categories?post=34028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/tags?post=34028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}