{"id":33946,"date":"2021-11-04T08:21:39","date_gmt":"2021-11-04T11:21:39","guid":{"rendered":"https:\/\/www.ccbc.org.br\/?p=33946"},"modified":"2023-02-09T08:56:17","modified_gmt":"2023-02-09T11:56:17","slug":"eco-friendly-stockmarket","status":"publish","type":"post","link":"https:\/\/www.ccbc.org.br\/en\/publicacoes\/explore\/eco-friendly-stockmarket\/","title":{"rendered":"Eco-friendly stockmarket"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.21.1&#8243; background_color=&#8221;rgba(0,0,0,0.55)&#8221; background_image=&#8221;https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/11\/co2-is-in-the-air.jpg&#8221; background_blend=&#8221;multiply&#8221; custom_margin=&#8221;||&#8221; custom_padding=&#8221;200px||50px&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;65%&#8221; custom_padding=&#8221;28.4531px|0px|0|0px|false|false&#8221; admin_label=&#8221;T\u00edtulo&#8221; _builder_version=&#8221;3.21.1&#8243; hover_transition_speed_curve=&#8221;ease-in-out&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_text_shadow_style=&#8221;preset1&#8243; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;45px&#8221; header_text_shadow_style=&#8221;preset1&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Eco-friendly stockmarket<\/h1>\n<h2 style=\"text-align: center;\">Stock Market investors are keeping an eye on companies that take sustainability seriously<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">by Claudia Mancini<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.21.1&#8243; parallax=&#8221;on&#8221; custom_padding=&#8221;40.4688px|0px|40.4688px|0|false|false&#8221;][et_pb_row _builder_version=&#8221;3.21.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Introdu\u00e7\u00e3o&#8221; _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>Imagine you have to wake up every day with the mission to get the highest ROI possible of about US$ 9 trillion \u2014 an amount six times higher than the Brazilian GDP or five times that of Canada. That is the case of Larry Fink, BlackRock CEO, the world\u2019s largest business asset manager, and shareholder. The executive and his team have been looking at both profitable and sustainable businesses for some time now.<\/p>\n<p>The movement started in 2020 with the traditional annual letter to CEOs. Fink shook the business world with this statement: \u201cevidence on climate risk is forcing investors to reevaluate core assumptions of contemporary finance.\u201d It will \u201cimpact both our tangible world and the global system funding economic growth.\u201d As interesting as this speech is, he manages to pull the line in other financial institutions, companies, and regions.<\/p>\n<p>\u201cSustainable business\u201d means the concepts of ESG (environmental social and governance), or, in Portuguese, ASG (\u201cAmbiente, social e governan\u00e7a\u201d). In 2004, the United Nations (UN), the World Bank, and the Government of Switzerland invited CEOs of the world\u2019s largest financial institutions to discuss business corporations\u2019 importance. In 2005, the report Who care wins and the acronym ESG emerged from those discussions.<\/p>\n<p>\u201cESG is an investment classification. The format designed for the financial market to understand the issue, \u201csays Carlos Braga, professor of finance and ESG of Funda\u00e7\u00e3o Dom Cabral business school and advisor to several companies. Financiers must understand this concept since climate risks are clear, affect business and society, and new generations know it. \u201cThe millennials and Z generations will account for 75% of the workforce by 2030, and they only rely on companies with positive socio-environmental impact. Mindful CEOs and advisors know that this attitude generates money\u201d, he adds.<\/p>\n<p>The E of environmental in the acronym is frequently in the list of companies\u2019 most significant concerns. Millany, the Canadian consultancy, which works at ESG in financial institutions, conducted a study with the country\u2019s largest institutional investors, with approximately US$ 2 trillion under their management. According to this study, 81% of those investors believe that climate change will be among their three engagement priorities in 2021. In contrast, for 56%, it will be the crucial one.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/11\/co2-is-in-the-air.jpg&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.21.1&#8243; locked=&#8221;off&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;legenda imagem 2&#8243; _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;12px&#8221; header_font=&#8221;||||||||&#8221; header_6_font=&#8221;|700||on|||||&#8221; header_6_font_size=&#8221;12px&#8221; custom_margin=&#8221;-10px||0px&#8221; custom_padding=&#8221;||&#8221; locked=&#8221;off&#8221;]<\/p>\n<h6>unsplash callum shaw<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introdu\u00e7\u00e3o&#8221; _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>The issuance of securities linked to sustainable goals and projects and ESG funds is the most visible result of this shift in the financial sector considering sustainability for assessing companies\u2019 risks and value. In Brazil, a land of enviable biodiversity but also of criminal environmental destruction, the issuing of green bonds from January to March 4, 2021 total was US$ 5,48 billion. Companies such as paper manufacturer Klabin, Banco Ita\u00fa, and Movida for car rental did it. Surprisingly, that figure exceeded last year\u2019s total of US$ 5,3 billion \u2014 figures that already accounted for more than double 2019 (US$ 2.24 billion), according to the NGO Sitawi Finan\u00e7as do Bem.<\/p>\n<p>Thus, ESG generates money. There is also investors\u2019 eagerness for investments with lower cash returns- because rates tend to be lower than traditional investments, however with better returns for society.<\/p>\n<p>This appetite prevails in S\u00e3o Paulo stock Exchange, B3. Since 2005, At the Corporate Sustainability Index (ISE) launching, the yield was 285,88% until early March 2021. According to the consultancy Econom\u00e1tica, if compared to the average performance index of the shares on the Stock Exchange, the Ibovespa was 253,35%. One can notice that ESG shares yielded about 10% more than the others.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;olho 1&#8243; _builder_version=&#8221;3.21.1&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#0c71c3&#8243; header_2_font_size=&#8221;32px&#8221; custom_margin=&#8221;60px|120px|60px|120px&#8221; custom_margin_tablet=&#8221;|0px||0px&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|||&#8221;]<\/p>\n<h2 style=\"text-align: center;\">At S\u00e3o Paulo stock Exchange, B3, from 2005 , when the Corporate Sustainability Index (ISE) was launched, until early March 2021, the ESG shares yielded about 10% more than the others<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introdu\u00e7\u00e3o&#8221; _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>It is worth mentioning that environmental-related issues today go beyond the apparent aspects just as planting trees: it encompasses a wide range of actions, including water usage, waste management, air pollution in communities surrounding the company, and construction of dams. Even the concept of \u201cplanting trees\u201d became more sophisticated as synonymous with recovering forests with the native species of each biome.<\/p>\n<p>In Brazil, the catastrophic dam collapse of Mariana in 2015 and Brumadinho in 2019 made it clear the high cost a company must pay for disregard of environmental conservation \u2013 especially the Brumadinho disaster, which had 259 fatalities and 11 missing people. Vale, a partner in the first collapse and owner in the second, saw its market value melt. Confidence in the business and the brand has plummeted, and the company is having to pay for the damage. To this day, Brumadinho is remembered as a perfect example of things not to do.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/11\/unsplash-callum-shaw-1.jpg&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.21.1&#8243; locked=&#8221;off&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Introdu\u00e7\u00e3o&#8221; _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>It is worth mentioning that environmental-related issues today go beyond the apparent aspects just as planting trees: it encompasses a wide range of actions, including water usage, waste management, air pollution in communities surrounding the company, and construction of dams. Even the concept of \u201cplanting trees\u201d became more sophisticated as synonymous with recovering forests with the native species of each biome.<\/p>\n<p>In Brazil, the catastrophic dam collapse of Mariana in 2015 and Brumadinho in 2019 made it clear the high cost a company must pay for disregard of environmental conservation \u2013 especially the Brumadinho disaster, which had 259 fatalities and 11 missing people. Vale, a partner in the first collapse and owner in the second, saw its market value melt. Confidence in the business and the brand has plummeted, and the company is having to pay for the damage. To this day, Brumadinho is remembered as a perfect example of things not to do.<\/p>\n<p>One of Vale\u2019s problems was not having the environmental concern embedded in its culture and operation at all levels. This commitment to ESG concepts is essential for a company to thrive and show effective results to stakeholders, including investors and banks. The pressure is more than ever towards \u201cwalk the talk.\u201d BlackRock, for example, said it would demand pollution reduction targets from its members and cut investments in coal-related companies. Besides, it has voted against boards non conform with their sustainability precepts.<\/p>\n<p>\u201cA company may even advertise sustainability to the media, but if it disappoints costumers, it has a risk of suffering individual and collective lawsuits. Therefore, sustainability actions must come with ethics,\u201d warns Brahim Bitar, a partner at Fonseca Brasil Advogados, which has offices in S\u00e3o Paulo and northern Brazil and mining companies in their portfolio. The lawyer also emphasized that environmental issues permeate virtually all financial contracts, and non-compliance with the clauses generates penalties.<\/p>\n<p>Klabin, Brazil\u2019s largest producer and exporter of packaging paper and a leader in the production of paper packaging, says the company has long and continuous efforts dedicated to the environmental issue cross-sectionally in the business and adopted at all business levels \u2014starting with its board, shareholders and founding family. This effort is reflected in several actions, such as preserving the native forest and endangered species, daily habits in their sites, and even sustainable-based goals bonuses provided. The company launched the Klabin 2030 Agenda at the end of 2020, with 23 goals aligned with the UN Sustainable Development Goals.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/11\/eco-friendly.jpg&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.21.1&#8243;][\/et_pb_image][et_pb_text admin_label=&#8221;legenda imagem 2&#8243; _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;12px&#8221; header_font=&#8221;||||||||&#8221; header_6_font=&#8221;|700|||||||&#8221; header_6_font_size=&#8221;12px&#8221; custom_margin=&#8221;-10px||0px&#8221; custom_padding=&#8221;||&#8221;]<\/p>\n<h6>Larry Fink, BlackRock; J\u00falio Nogueira, Klabin; Heiko Spitzeck e Carlos Braga, Funda\u00e7\u00e3o Dom Cabral; Guillaume Lerage, TMX Group; Brahim Bitar, Fonseca Brasil Advogados; Sebastian Soares, KPMG<\/h6>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Texto 2&#8243; _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>\u201cWe aim at building a sustainable economy. This is our strategic driver and part of our decision-making agenda\u201d, says J\u00falio Nogueira, Klabin\u2019s corporate sustainability and environment manager. The company\u2019s business comes straight from the forests. However, its uses in production are taken from the 258,000 hectares of planted area. There are also another 240,000 hectares of preserved native forest, exceeding the percentage determined by law.<\/p>\n<p>By the way, doing more than legal requirements is a trend among companies that understood how ESG is essential and the opportunities available through this concept. By acting in this way, they likely are anticipating compliance with future requirements, enhancing their added value. \u201cThe framework of social and environmental regulation is mandatory with different impacts in each sector. The effort of looking for other ways to manage the company\u2019s impact, such as setting energy-saving targets, fuel, and carbon pricing, connects with the need to become or remain resilient in constantly changing risk scenarios,\u201d explains Sebastian Soares, KPMG\u2019s lead partner in corporate governance in Brazil.<\/p>\n<p>Because it is not always easy or not all companies think about it as they should, the Toronto Stock Exchange (TSX), for example, supports companies when it comes to the need to adapt or improve their ESG policies and reports. This is also for TSX Venture Exchange startups. According to Guillaume Lerage, head of South America at TMX Group, \u201cthe mining companies have pulled the ESG movement and are passing it on to other sectors of the stock market.\u201d The sector accounts for 1,129 companies listed on TSX and TSXV; of these, 90% have a sustainability report.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;olho 1&#8243; _builder_version=&#8221;3.21.1&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#0c71c3&#8243; header_2_font_size=&#8221;32px&#8221; custom_margin=&#8221;60px|120px|60px|120px&#8221; custom_margin_tablet=&#8221;|0px||0px&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|||&#8221; locked=&#8221;off&#8221;]<\/p>\n<h2 style=\"text-align: center;\">&#8220;You may not become CEO for having an affinity for sustainability values.However, you could lose your job if you do not have it\u201d<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Texto 2&#8243; _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;justified&#8221;]<\/p>\n<p>According to a survey of KPMG, Canada is among the countries with the highest sustainability reporting rates for the most prominent companies. The country\u2019s rate rose from 84% in 2017 to 92% in 2020. Brazil remained at 85% in this period. Regulation usually explains the higher percentages, but another factor occurred in the last three years: increased scrutiny of the financial sector and investors concerning sustainability and ESG. Although Brazil is behind other countries, it can quickly close this gap, says professor and counselor Braga.<\/p>\n<p>Given this scenario of increased investor pressure for ESG policies, ignoring this new way of functioning in the corporate world can be costly for professionals, especially the highest-ranking ones. Some companies are now selecting their CEOs and advisors based on their alignment or, at the very least, their willingness to align with ESG. Although this hiring movement is not intense, as Heiko Spitzeck, director of the Sustainability Center at The Dom Cabral Foundation, recalls, you may not become CEO for having an affinity for sustainability values. However, you could lose your job if you do not have it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.21.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/07\/Logo-Revista-Explore-CCBC.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.21.1&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;53px|0px|0|0px|false|false&#8221; _builder_version=&#8221;3.21.1&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;32px&#8221; custom_margin=&#8221;||&#8221;]<\/p>\n<p style=\"text-align: center;\">Partners:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.21.1&#8243;][et_pb_column type=&#8221;1_3&#8243; 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url=&#8221;https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/08\/Universite-de-Montreal.pdf&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;3.21.1&#8243; max_width=&#8221;80%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.21.1&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/07\/revistas-ccbc-thumbnail.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.21.1&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;3.21.1&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;|300|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;32px&#8221; max_width=&#8221;65%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Sign up and download the new edition of Explore Magazine!<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/materiais.ccbc.org.br\/explore-magazine&#8221; 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_builder_version=&#8221;3.21.1&#8243; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;0px||0||false|false&#8221;][et_pb_row custom_padding=&#8221;28.4531px|0px|0|0px|false|false&#8221; _builder_version=&#8221;3.21.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text _builder_version=&#8221;3.21.1&#8243;]<\/p>\n<p><strong>Share:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stock Market investors are keeping an eye on companies that take sustainability seriously<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1438],"tags":[],"class_list":["post-33946","post","type-post","status-publish","format-standard","hentry","category-explore"],"cp_meta_data":{"_wpml_word_count":["{\"total\":1757,\"to_translate\":{\"fr\":1757,\"pt-br\":1757}}","{\"total\":1757,\"to_translate\":{\"fr\":1757,\"pt-br\":1757}}","{\"total\":1757,\"to_translate\":{\"fr\":1757,\"pt-br\":1757}}"],"_wpml_media_featured":["1","1","1","1"],"_wpml_media_duplicate":["1","1","1","1"],"_alp_processed":["1675943778","1675943778","1675943778"],"_wp_page_template":["default"],"_wpml_location_migration_done":["1"],"_mtsnb_override_bar":["a:1:{i:0;s:0:\"\";}"],"_et_monarch_override":[""],"_et_builder_version":["BB|Divi|3.21.1"],"_et_pb_first_image":[""],"_et_pb_truncate_post":["<p><div class=\"et_pb_section et_pb_section_3 et_pb_with_background et_section_regular\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"et_pb_row et_pb_row_7\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_9    et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_14 et_pb_bg_layout_light  et_pb_text_align_left\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tEco-friendly stockmarket<br \/>\nStock Market investors are keeping an eye on companies that take sustainability seriously<br \/>\n&nbsp;<br \/>\nby Claudia Mancini\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text -->\n\t\t\t<\/div> <!-- .et_pb_column -->\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> <!-- .et_pb_row -->\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> <!-- .et_pb_section --><div class=\"et_pb_section et_pb_section_4 et_pb_section_parallax et_section_regular\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"et_pb_row et_pb_row_8\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_10    et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_15 et_pb_bg_layout_light  et_pb_text_align_justified\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tImagine you have to wake up every day with the mission to get the highest ROI possible of about US$ 9 trillion \u2014 an amount six times higher than the Brazilian GDP or five times that of Canada. That is the case of Larry Fink, BlackRock CEO, the world\u2019s largest business asset manager, and shareholder. The executive and his team have been looking at both profitable and sustainable businesses for some time now.<br \/>\nThe movement started in 2020 with the traditional annual letter to CEOs. Fink shook the business world with this statement: \u201cevidence on climate risk is forcing investors to reevaluate core assumptions of contemporary finance.\u201d It will \u201cimpact both our tangible world and the global system funding economic growth.\u201d As interesting as this speech is, he manages to pull the line in other financial institutions, companies, and regions.<br \/>\n\u201cSustainable business\u201d means the concepts of ESG (environmental social and governance), or, in Portuguese, ASG (\u201cAmbiente, social e governan\u00e7a\u201d). In 2004, the United Nations (UN), the World Bank, and the Government of Switzerland invited CEOs of the world\u2019s largest financial institutions to discuss business corporations\u2019 importance. In 2005, the report Who care wins and the acronym ESG emerged from those discussions.<br \/>\n\u201cESG is an investment classification. The format designed for the financial market to understand the issue, \u201csays Carlos Braga, professor of finance and ESG of Funda\u00e7\u00e3o Dom Cabral business school and advisor to several companies. Financiers must understand this concept since climate risks are clear, affect business and society, and new generations know it. \u201cThe millennials and Z generations will account for 75% of the workforce by 2030, and they only rely on companies with positive socio-environmental impact. Mindful CEOs and advisors know that this attitude generates money\u201d, he adds.<br \/>\nThe E of environmental in the acronym is frequently in the list of companies\u2019 most significant concerns. Millany, the Canadian consultancy, which works at ESG in financial institutions, conducted a study with the country\u2019s largest institutional investors, with approximately US$ 2 trillion under their management. According to this study, 81% of those investors believe that climate change will be among their three engagement priorities in 2021. In contrast, for 56%, it will be the crucial one.\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_image et_pb_image_8 et_always_center_on_mobile\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img src=\"https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/11\/co2-is-in-the-air.jpg\" alt=\"\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_16 et_pb_bg_layout_light  et_pb_text_align_left\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tunsplash callum shaw\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_text et_pb_text_17 et_pb_bg_layout_light  et_pb_text_align_justified\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tThe issuance of securities linked to sustainable goals and projects and ESG funds is the most visible result of this shift in the financial sector considering sustainability for assessing companies\u2019 risks and value. In Brazil, a land of enviable biodiversity but also of criminal environmental destruction, the issuing of green bonds from January to March 4, 2021 total was US$ 5,48 billion. Companies such as paper manufacturer Klabin, Banco Ita\u00fa, and Movida for car rental did it. Surprisingly, that figure exceeded last year\u2019s total of US$ 5,3 billion \u2014 figures that already accounted for more than double 2019 (US$ 2.24 billion), according to the NGO Sitawi Finan\u00e7as do Bem.<br \/>\nThus, ESG generates money. There is also investors\u2019 eagerness for investments with lower cash returns- because rates tend to be lower than traditional investments, however with better returns for society.<br \/>\nThis appetite prevails in S\u00e3o Paulo stock Exchange, B3. Since 2005, At the Corporate Sustainability Index (ISE) launching, the yield was 285,88% until early March 2021. According to the consultancy Econom\u00e1tica, if compared to the average performance index of the shares on the Stock Exchange, the Ibovespa was 253,35%. One can notice that ESG shares yielded about 10% more than the others.\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_text et_pb_text_18 et_pb_bg_layout_light  et_pb_text_align_left\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tAt S\u00e3o Paulo stock Exchange, B3, from 2005 , when the Corporate Sustainability Index (ISE) was launched, until early March 2021, the ESG shares yielded about 10% more than the others\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_text et_pb_text_19 et_pb_bg_layout_light  et_pb_text_align_justified\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tIt is worth mentioning that environmental-related issues today go beyond the apparent aspects just as planting trees: it encompasses a wide range of actions, including water usage, waste management, air pollution in communities surrounding the company, and construction of dams. Even the concept of \u201cplanting trees\u201d became more sophisticated as synonymous with recovering forests with the native species of each biome.<br \/>\nIn Brazil, the catastrophic dam collapse of Mariana in 2015 and Brumadinho in 2019 made it clear the high cost a company must pay for disregard of environmental conservation \u2013 especially the Brumadinho disaster, which had 259 fatalities and 11 missing people. Vale, a partner in the first collapse and owner in the second, saw its market value melt. Confidence in the business and the brand has plummeted, and the company is having to pay for the damage. To this day, Brumadinho is remembered as a perfect example of things not to do.\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_image et_pb_image_9 et_always_center_on_mobile\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img src=\"https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/11\/unsplash-callum-shaw-1.jpg\" alt=\"\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_20 et_pb_bg_layout_light  et_pb_text_align_justified\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tIt is worth mentioning that environmental-related issues today go beyond the apparent aspects just as planting trees: it encompasses a wide range of actions, including water usage, waste management, air pollution in communities surrounding the company, and construction of dams. Even the concept of \u201cplanting trees\u201d became more sophisticated as synonymous with recovering forests with the native species of each biome.<br \/>\nIn Brazil, the catastrophic dam collapse of Mariana in 2015 and Brumadinho in 2019 made it clear the high cost a company must pay for disregard of environmental conservation \u2013 especially the Brumadinho disaster, which had 259 fatalities and 11 missing people. Vale, a partner in the first collapse and owner in the second, saw its market value melt. Confidence in the business and the brand has plummeted, and the company is having to pay for the damage. To this day, Brumadinho is remembered as a perfect example of things not to do.<br \/>\nOne of Vale\u2019s problems was not having the environmental concern embedded in its culture and operation at all levels. This commitment to ESG concepts is essential for a company to thrive and show effective results to stakeholders, including investors and banks. The pressure is more than ever towards \u201cwalk the talk.\u201d BlackRock, for example, said it would demand pollution reduction targets from its members and cut investments in coal-related companies. Besides, it has voted against boards non conform with their sustainability precepts.<br \/>\n\u201cA company may even advertise sustainability to the media, but if it disappoints costumers, it has a risk of suffering individual and collective lawsuits. Therefore, sustainability actions must come with ethics,\u201d warns Brahim Bitar, a partner at Fonseca Brasil Advogados, which has offices in S\u00e3o Paulo and northern Brazil and mining companies in their portfolio. The lawyer also emphasized that environmental issues permeate virtually all financial contracts, and non-compliance with the clauses generates penalties.<br \/>\nKlabin, Brazil\u2019s largest producer and exporter of packaging paper and a leader in the production of paper packaging, says the company has long and continuous efforts dedicated to the environmental issue cross-sectionally in the business and adopted at all business levels \u2014starting with its board, shareholders and founding family. This effort is reflected in several actions, such as preserving the native forest and endangered species, daily habits in their sites, and even sustainable-based goals bonuses provided. The company launched the Klabin 2030 Agenda at the end of 2020, with 23 goals aligned with the UN Sustainable Development Goals.\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_image et_pb_image_10 et_always_center_on_mobile\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img src=\"https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/11\/eco-friendly.jpg\" alt=\"\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_21 et_pb_bg_layout_light  et_pb_text_align_left\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tLarry Fink, BlackRock; J\u00falio Nogueira, Klabin; Heiko Spitzeck e Carlos Braga, Funda\u00e7\u00e3o Dom Cabral; Guillaume Lerage, TMX Group; Brahim Bitar, Fonseca Brasil Advogados; Sebastian Soares, KPMG\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_text et_pb_text_22 et_pb_bg_layout_light  et_pb_text_align_justified\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\t\u201cWe aim at building a sustainable economy. This is our strategic driver and part of our decision-making agenda\u201d, says J\u00falio Nogueira, Klabin\u2019s corporate sustainability and environment manager. The company\u2019s business comes straight from the forests. However, its uses in production are taken from the 258,000 hectares of planted area. There are also another 240,000 hectares of preserved native forest, exceeding the percentage determined by law.<br \/>\nBy the way, doing more than legal requirements is a trend among companies that understood how ESG is essential and the opportunities available through this concept. By acting in this way, they likely are anticipating compliance with future requirements, enhancing their added value. \u201cThe framework of social and environmental regulation is mandatory with different impacts in each sector. The effort of looking for other ways to manage the company\u2019s impact, such as setting energy-saving targets, fuel, and carbon pricing, connects with the need to become or remain resilient in constantly changing risk scenarios,\u201d explains Sebastian Soares, KPMG\u2019s lead partner in corporate governance in Brazil.<br \/>\nBecause it is not always easy or not all companies think about it as they should, the Toronto Stock Exchange (TSX), for example, supports companies when it comes to the need to adapt or improve their ESG policies and reports. This is also for TSX Venture Exchange startups. According to Guillaume Lerage, head of South America at TMX Group, \u201cthe mining companies have pulled the ESG movement and are passing it on to other sectors of the stock market.\u201d The sector accounts for 1,129 companies listed on TSX and TSXV; of these, 90% have a sustainability report.\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_text et_pb_text_23 et_pb_bg_layout_light  et_pb_text_align_left\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\t&#8220;You may not become CEO for having an affinity for sustainability values.However, you could lose your job if you do not have it\u201d\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text --><div class=\"et_pb_module et_pb_text et_pb_text_24 et_pb_bg_layout_light  et_pb_text_align_justified\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tAccording to a survey of KPMG, Canada is among the countries with the highest sustainability reporting rates for the most prominent companies. The country\u2019s rate rose from 84% in 2017 to 92% in 2020. Brazil remained at 85% in this period. Regulation usually explains the higher percentages, but another factor occurred in the last three years: increased scrutiny of the financial sector and investors concerning sustainability and ESG. Although Brazil is behind other countries, it can quickly close this gap, says professor and counselor Braga.<br \/>\nGiven this scenario of increased investor pressure for ESG policies, ignoring this new way of functioning in the corporate world can be costly for professionals, especially the highest-ranking ones. Some companies are now selecting their CEOs and advisors based on their alignment or, at the very least, their willingness to align with ESG. Although this hiring movement is not intense, as Heiko Spitzeck, director of the Sustainability Center at The Dom Cabral Foundation, recalls, you may not become CEO for having an affinity for sustainability values. However, you could lose your job if you do not have it.\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text -->\n\t\t\t<\/div> <!-- .et_pb_column -->\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> <!-- .et_pb_row --><div class=\"et_pb_row et_pb_row_9\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_11    et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_image et_pb_image_11 et_always_center_on_mobile\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img src=\"https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/07\/Logo-Revista-Explore-CCBC.png\" alt=\"\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_column -->\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> <!-- .et_pb_row --><div class=\"et_pb_row et_pb_row_10\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_12    et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_25 et_pb_bg_layout_light  et_pb_text_align_left\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">\n\t\t\t\t\tPartners:\n\t\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_text -->\n\t\t\t<\/div> <!-- .et_pb_column -->\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> <!-- .et_pb_row --><div class=\"et_pb_row et_pb_row_11\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_13    et_pb_css_mix_blend_mode_passthrough\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_image et_pb_image_12 et_always_center_on_mobile\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/08\/Air-Canada.pdf\" target=\"_blank\"><span class=\"et_pb_image_wrap \"><img src=\"https:\/\/www.ccbc.org.br\/wp-content\/uploads\/2021\/08\/air-canada-revista-explore.jpg\" alt=\"\" \/><\/span><\/a>\n\t\t\t<\/div>\n\t\t\t<\/div> <!-- .et_pb_column --><div class=\"et_pb_column et_pb_column_1_3 et_pb_column_14    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