{"id":33302,"date":"2021-08-05T13:46:07","date_gmt":"2021-08-05T16:46:07","guid":{"rendered":"https:\/\/www.ccbc.org.br\/publicacoes\/uncategorized\/games-e-diversidade\/"},"modified":"2023-02-09T08:57:15","modified_gmt":"2023-02-09T11:57:15","slug":"games-and-diversity","status":"publish","type":"post","link":"https:\/\/www.ccbc.org.br\/en\/publicacoes\/news-ccbc\/games-and-diversity\/","title":{"rendered":"Games and diversity"},"content":{"rendered":"

Virtual meeting discusses how the industry has been incorporating a more diverse vision both in games and in the work environment of their companies<\/em><\/h2>\n

By S\u00e9rgio Siscaro<\/p>\n

One of the industries that has grown the most in recent years is electronic games. A survey carried out by Newzoo, a consultancy specializing in the sector, indicates that the games market in Brazil should end 2021 with revenues of US$ 2.3 billion \u2013 which would represent an increase of 5.1% compared to last year. The same survey places the country as the 12th largest market in the world for games.<\/p>\n

Despite this advance, the sector is still far behind other industries in one essential aspect: diversity. Most of its participants \u2013 from game administrators to game developers \u2013 are still white and male, even with the growing popularity of electronic games among the most diverse audiences. A joint study by Newzoo and Intel, released in May, shows that 47% of respondents in the US don’t play games in which they don’t feel represented; and 54% believe that diversity is an important factor for the characters.<\/p>\n

To discuss the issue, the Chamber of Commerce Brazil-Canada (CCBC) promoted, on July 7, the webinar in English Diversity and Inclusion in the Gaming Industry: XP from Brazil and Canada. The initiative brought together the studio head at Clever Plays Studio, Angela Mejia; the vice president of the Brazilian Association of Digital Game Developers (Abragames), Carolina Caravana; and Intel’s Communications Manager for Brazil and Canada, Carolina Gutierrez Prado. The moderators of the meeting were two coordinators of CCBC commissions: Raphaelle Lapierre (Diversity and Inclusion) and Celso Azevedo (Technology).<\/p>\n

Encouragement and recognition<\/h2>\n

For Caravana, from Abragames, the Brazilian market already meets both domestic and global demand. And the association realized the need to promote diversity, creating a board formed by professionals who work in the gaming ecosystem. \u201cThe main goal is to create a better and more diverse environment for people who work in this industry,\u201d he said. One of the initiatives in this regard is the Selo de Apoio e Incentivo \u00e0 Diversidade<\/em> (Seal of Support and Incentive to Diversity), an instrument developed to honor and highlight actions related to the promotion of diversity in the production of electronic games, highlighting good practices and recognizing positive actions.<\/p>\n

The entity’s vice president also mentioned several examples of Brazilian games that already incorporate diversity in their themes and characters. One of them is the game Huni Kuin: Yube Baitana, developed by the Kaxinawu\u00e1 tribe, from Acre, and aimed at promoting the knowledge of these people. The initiative was recognized at the BIG Festival in the category BIG Impact: Best Diversity Game in 2019.<\/p>\n

Gradual change<\/h2>\n

Bringing the perspective of the Canadian game industry, Mejia, from Clever Plays Studio, recalled that the sector is very strong in Canada \u2013 especially in Montreal, which is a hub for companies that develop electronic games. \u201cHere in Montreal, we have big and small game producers, and the issue of diversity has become an important topic. One of the problems to be faced is the issue of the participation of women, who do not receive the same treatment as their male colleagues. Furthermore, this industry was developed by white men \u2013 and, consequently, most of the content [of the games] represents them and their stories\u201d, he pondered.<\/p>\n

But she pointed out that, like society in general, the gaming industry is changing, and becoming more aware of the need to consider other realities, other points of view. \u201cThis issue has been addressed especially since 2015, when there was the GamerGate scandal \u2013 and that was a milestone for the industry. The large companies in the sector are trying to adapt to the new reality, managing between the desire to bring more diversity to their practices, and the traditional operating model.\u201d The GamerGate was a movement that harassed and attacked women and minorities in general within the gaming industry.<\/p>\n

Diversity and business<\/h2>\n

The sector’s adaptation to society’s needs \u2013 and, in particular, to the diversity agenda \u2013 has been positive, although there is still a lot to be done. \u201cThe industry has improved a lot in the last ten years. Many companies are working to meet the expectations of their audiences. When you look at diversity, it’s not just the right thing to do, but also a positive aspect for the business itself,\u201d said Prado, of Intel.<\/p>\n

She recalled that the company created, together with Snap, Nasdaq, Dell and NTT Data, the Alliance for Global Inclusion. The group developed metrics to monitor the theme of diversity in the sector, in the form of an index. \u201cAt Intel, we’ve looked at diversity as a component within our business strategy for years. We seek to work with other companies, both in Canada and Brazil, and understand how they are dealing with this issue\u201d, she adds.<\/p>\n

The Covid-19 factor<\/h2>\n

The discussion about diversity in the games industry takes place at a key moment for the development of this industry \u2013 especially in emerging markets such as Brazil. This is due to the increase experienced by the sector since last year, and which had as one of the main driving factors the Covid-19 pandemic \u2013 which led people to stay longer at home, and to seek ways of domestic entertainment<\/p>\n

According to Newzoo, the world market of games developed for cell phones alone would move around US$ 90.7 billion in the first half of 2021 \u2013 which would represent 52% of the total revenue of the electronic games industry. Latin America currently has 289 million gamers (about 10% of the total) and the second highest annual growth rate (6.2%, second only to the Middle East and Africa region).<\/p>\n

Another study, this one prepared by the Visa credit card brand and released earlier this year, indicated that, in Brazil, financial transactions carried out on platforms and electronic game consoles had an increase of 140% in 2020, compared to 2019. The same study also recorded a 105% increase in the volume of credit cards used to purchase games or extensions between October 2019 and September 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

Virtual meeting discusses how the industry has been incorporating a more diverse vision both in games and in the work environment of their companies<\/p>\n","protected":false},"author":25,"featured_media":33156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"

Parceria apoiar\u00e1 empresas que integram o Projeto Brasil Sweets and Snacks a alcan\u00e7arem o mercado canadense, com abertura de oportunidades e rodadas de neg\u00f3cios<\/em><\/h2>\r\nPor Estela Cangerana\r\n\r\nO Canad\u00e1 j\u00e1 estava na mira das ind\u00fastrias brasileiras de chocolates, amendoins, balas e snacks, mas agora a conquista desse mercado ganhou um grande facilitador. A associa\u00e7\u00e3o representante do setor, a Abicab, em conjunto com a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), por meio do Projeto Brasil Sweets and Snacks<\/em>, acabam de fechar uma parceria com a CCBC para apoiar as a\u00e7\u00f5es de abertura do Canad\u00e1 para os produtos Made in Brazil<\/em>.\r\n\r\nO acordo prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es, entre webinars de apresenta\u00e7\u00e3o de oportunidades e detalhamento do potencial de mercado, reuni\u00f5es preparat\u00f3rias e rodadas de neg\u00f3cio com compradores canadenses. As iniciativas j\u00e1 come\u00e7aram a acontecer e devem culminar com a participa\u00e7\u00e3o das empresas brasileiras do setor na segunda edi\u00e7\u00e3o do \u00a0<\/a>, entre os dias 7 e 10 de setembro deste ano.\r\n\r\nSegundo o presidente da Abicab, Ubiracy Fons\u00eaca, a parceria fortalece o trabalho do Projeto Brasil Sweets and Snacks<\/em>, que tem o Canad\u00e1 como alvo, devido a seu alto potencial. \u201cEntre 2018 e 2020, o setor apresentou crescimento de 158% em valor nas exporta\u00e7\u00f5es para o mercado canadense. O ambiente comercial amig\u00e1vel e uma variedade de importadores em todo o pa\u00eds indicam uma boa oportunidade para a entrada de produtos brasileiros\u201d, diz.\r\n\r\n\u201cAl\u00e9m disso, o pa\u00eds possui uma grande rede de acordos comerciais e cinco em fase de negocia\u00e7\u00e3o, um deles com o Mercosul, indicando um futuro acordo de livre com\u00e9rcio, o que intensificar\u00e1 tamb\u00e9m as rela\u00e7\u00f5es comerciais do setor de confectionery<\/em> e snacks com esse mercado\u201d, completa Fons\u00eaca.\r\n\r\nOs dados levantados pela ApexBrasil e apresentados em um estudo sobre o setor em 2020 confirmam. Apesar da ainda baixa participa\u00e7\u00e3o da ind\u00fastria brasileira de doces no mercado canadense, as exporta\u00e7\u00f5es v\u00eam crescendo ano a ano desde 2015. \u201cEm 2020, as vendas atingiram US$ 4,1 bilh\u00f5es, impulsionadas pelos chocolates, que responderam por US$ 2,7 bilh\u00f5es desse total, uma alta de 1,8% em rela\u00e7\u00e3o ao ano anterior\u201d, explica o analista de mercado da ag\u00eancia Eduardo Seixas.\r\n\r\nDe acordo com o especialista, vale destacar tamb\u00e9m a participa\u00e7\u00e3o dos snacks que, relativamente, obtiveram o maior crescimento percentual, de 9% em 2020 na compara\u00e7\u00e3o com o per\u00edodo anterior. \u201cOs snacks foram a categoria que mais cresceu nos \u00faltimos cinco anos e nossa previs\u00e3o \u00e9 que continue em expans\u00e3o nos pr\u00f3ximos cinco\u201d, revela.\r\n

Confinamento e futuro<\/h2>\r\nO aumento das importa\u00e7\u00f5es canadenses de produtos brasileiros do setor acompanhou o movimento de expans\u00e3o desse mercado como um todo no Canad\u00e1. O desempenho \u00e9 resultado de novos h\u00e1bitos de consumo da popula\u00e7\u00e3o e do aumento da demanda durante o isolamento social e confinamento em casa, devido \u00e0 pandemia, conforme esclarece o diretor de Rela\u00e7\u00f5es Institucionais da CCBC, Paulo de Castro Reis.\r\n\r\nSegundo ele, os estudos de mercado conduzidos pela CCBC indicam alguns aspectos valorizados pelos consumidores canadenses e que devem ser levados em considera\u00e7\u00e3o pela ind\u00fastria brasileira interessada nesse mercado. \u201cOs canadenses s\u00e3o abertos a novas experi\u00eancias e \u00e0 degusta\u00e7\u00e3o de sabores \u00fanicos. Os sabores \u00e9tnicos, os produtos gourmet e especiais despertam bastante interesse dos compradores. Outro ponto relevante \u00e9 a preocupa\u00e7\u00e3o do canadense com o impacto social e ambiental de empresas e produtos\u201d, afirma.","_et_gb_content_width":"","footnotes":""},"categories":[68],"tags":[555,207],"class_list":["post-33302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ccbc","tag-brazil-canada","tag-diversity"],"cp_meta_data":{"_wpml_word_count":["{\"total\":0,\"to_translate\":{\"en\":1062,\"fr\":1062,\"pt-br\":1062,\"zu\":1062}}"],"_alp_processed":["1675943835"],"_wp_page_template":["default"],"_wpml_location_migration_done":["1"],"_mtsnb_override_bar":["a:1:{i:0;s:0:\"\";}"],"_et_monarch_override":[""],"_et_builder_version":["BB|Divi|3.21.1"],"_et_pb_first_image":[""],"_et_pb_truncate_post":[""],"_yoast_wpseo_linkdex":["58"],"_yoast_wpseo_content_score":["30"],"_thumbnail_id":["33156"],"post_do_preventscroll":["0"],"css_selector_at_pages_selected":[""],"post_enableurltrigger":["0"],"overlay_automatictrigger_disablemobile":["0"],"post_do_hideclosebtn":["0"],"post_do_customizeclosebtn":["0"],"sb_divi_fe_layout_overrides":["a:5:{s:21:\"sb_divi_fe_pre-header\";s:1:\"0\";s:20:\"sb_divi_fe_post-menu\";s:1:\"0\";s:22:\"sb_divi_fe_pre-content\";s:1:\"0\";s:23:\"sb_divi_fe_post-content\";s:1:\"0\";s:21:\"sb_divi_fe_pre-footer\";s:1:\"0\";}"],"ags_jhf_disable":["0"],"_last_translation_edit_mode":["translation-editor"],"_wpml_media_featured":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"_wpml_media_duplicate":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"_et_post_bg_color":["#ffffff"],"_et_post_bg_layout":["light"],"_et_pb_show_title":["on"],"_et_pb_post_hide_nav":["default"],"_et_pb_page_layout":["et_no_sidebar"],"_et_pb_side_nav":["off"],"_et_pb_use_builder":["off"],"_et_pb_ab_stats_refresh_interval":["hourly"],"_et_pb_old_content":["

Parceria apoiar\u00e1 empresas que integram o Projeto Brasil Sweets and Snacks a alcan\u00e7arem o mercado canadense, com abertura de oportunidades e rodadas de neg\u00f3cios<\/em><\/h2>\r\nPor Estela Cangerana\r\n\r\nO Canad\u00e1 j\u00e1 estava na mira das ind\u00fastrias brasileiras de chocolates, amendoins, balas e snacks, mas agora a conquista desse mercado ganhou um grande facilitador. A associa\u00e7\u00e3o representante do setor, a Abicab, em conjunto com a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), por meio do Projeto Brasil Sweets and Snacks<\/em>, acabam de fechar uma parceria com a CCBC para apoiar as a\u00e7\u00f5es de abertura do Canad\u00e1 para os produtos Made in Brazil<\/em>.\r\n\r\nO acordo prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es, entre webinars de apresenta\u00e7\u00e3o de oportunidades e detalhamento do potencial de mercado, reuni\u00f5es preparat\u00f3rias e rodadas de neg\u00f3cio com compradores canadenses. As iniciativas j\u00e1 come\u00e7aram a acontecer e devem culminar com a participa\u00e7\u00e3o das empresas brasileiras do setor na segunda edi\u00e7\u00e3o do \u00a0<\/a>, entre os dias 7 e 10 de setembro deste ano.\r\n\r\nSegundo o presidente da Abicab, Ubiracy Fons\u00eaca, a parceria fortalece o trabalho do Projeto Brasil Sweets and Snacks<\/em>, que tem o Canad\u00e1 como alvo, devido a seu alto potencial. \u201cEntre 2018 e 2020, o setor apresentou crescimento de 158% em valor nas exporta\u00e7\u00f5es para o mercado canadense. O ambiente comercial amig\u00e1vel e uma variedade de importadores em todo o pa\u00eds indicam uma boa oportunidade para a entrada de produtos brasileiros\u201d, diz.\r\n\r\n\u201cAl\u00e9m disso, o pa\u00eds possui uma grande rede de acordos comerciais e cinco em fase de negocia\u00e7\u00e3o, um deles com o Mercosul, indicando um futuro acordo de livre com\u00e9rcio, o que intensificar\u00e1 tamb\u00e9m as rela\u00e7\u00f5es comerciais do setor de confectionery<\/em> e snacks com esse mercado\u201d, completa Fons\u00eaca.\r\n\r\nOs dados levantados pela ApexBrasil e apresentados em um estudo sobre o setor em 2020 confirmam. Apesar da ainda baixa participa\u00e7\u00e3o da ind\u00fastria brasileira de doces no mercado canadense, as exporta\u00e7\u00f5es v\u00eam crescendo ano a ano desde 2015. \u201cEm 2020, as vendas atingiram US$ 4,1 bilh\u00f5es, impulsionadas pelos chocolates, que responderam por US$ 2,7 bilh\u00f5es desse total, uma alta de 1,8% em rela\u00e7\u00e3o ao ano anterior\u201d, explica o analista de mercado da ag\u00eancia Eduardo Seixas.\r\n\r\nDe acordo com o especialista, vale destacar tamb\u00e9m a participa\u00e7\u00e3o dos snacks que, relativamente, obtiveram o maior crescimento percentual, de 9% em 2020 na compara\u00e7\u00e3o com o per\u00edodo anterior. \u201cOs snacks foram a categoria que mais cresceu nos \u00faltimos cinco anos e nossa previs\u00e3o \u00e9 que continue em expans\u00e3o nos pr\u00f3ximos cinco\u201d, revela.\r\n

Confinamento e futuro<\/h2>\r\nO aumento das importa\u00e7\u00f5es canadenses de produtos brasileiros do setor acompanhou o movimento de expans\u00e3o desse mercado como um todo no Canad\u00e1. O desempenho \u00e9 resultado de novos h\u00e1bitos de consumo da popula\u00e7\u00e3o e do aumento da demanda durante o isolamento social e confinamento em casa, devido \u00e0 pandemia, conforme esclarece o diretor de Rela\u00e7\u00f5es Institucionais da CCBC, Paulo de Castro Reis.\r\n\r\nSegundo ele, os estudos de mercado conduzidos pela CCBC indicam alguns aspectos valorizados pelos consumidores canadenses e que devem ser levados em considera\u00e7\u00e3o pela ind\u00fastria brasileira interessada nesse mercado. \u201cOs canadenses s\u00e3o abertos a novas experi\u00eancias e \u00e0 degusta\u00e7\u00e3o de sabores \u00fanicos. Os sabores \u00e9tnicos, os produtos gourmet e especiais despertam bastante interesse dos compradores. Outro ponto relevante \u00e9 a preocupa\u00e7\u00e3o do canadense com o impacto social e ambiental de empresas e produtos\u201d, afirma."],"_et_pb_enable_shortcode_tracking":[""],"_et_pb_custom_css":[""],"_yoast_wpseo_focuskw":["Games and diversity"],"_yoast_wpseo_metadesc":["Virtual meeting discusses how the industry has been incorporating a more diverse vision both in games and in the work environment of their companies"],"_edit_lock":["1628860530:25"],"_edit_last":["25"],"slide_template":["default"],"rs_page_bg_color":["#ffffff"],"_wp_old_slug":["games-e-diversidade"],"_wpml_media_has_media":["1"],"_yoast_wpseo_primary_category":["53"],"_et_builder_dynamic_assets_loading_attr_threshold":["2"],"_pingme":["1"],"_encloseme":["1"]},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/33302"}],"collection":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/comments?post=33302"}],"version-history":[{"count":0,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/33302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media\/33156"}],"wp:attachment":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media?parent=33302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/categories?post=33302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/tags?post=33302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}