{"id":33100,"date":"2021-07-19T16:13:01","date_gmt":"2021-07-19T19:13:01","guid":{"rendered":"https:\/\/www.ccbc.org.br\/publicacoes\/uncategorized\/a-transformacao-digital-chega-ao-campo\/"},"modified":"2023-02-09T08:57:17","modified_gmt":"2023-02-09T11:57:17","slug":"digital-transformation-arrives-in-the-countryside","status":"publish","type":"post","link":"https:\/\/www.ccbc.org.br\/en\/publicacoes\/news-ccbc\/digital-transformation-arrives-in-the-countryside\/","title":{"rendered":"Digital transformation arrives in the countryside"},"content":{"rendered":"

Technological solutions are aimed at increasing agribusiness productivity<\/em><\/h2>\n

By Sergio Siscaro<\/p>\n

Food production is one of the most important sectors of the global economy. The agricultural sector faces the challenge of producing larger volumes, with better quality \u2013 and this is especially true for Brazil, a country that is already the fourth largest worldwide exporter in the sector (behind the European Union, the United States and China). In this context, the introduction of modern technologies in the countryside is a key factor to increase agribusiness productivity; and startups dedicated to the development of innovative solutions for the agricultural activity, the so-called agtechs, have played an important role in this regard.<\/p>\n

According to the 2021 Agtech Mapping survey, conducted by the Brazilian Association of Startups (Abstartups), investments in agtechs reached US$ 26.1 billion worldwide in 2020 \u2013 an increase of 15.5% compared to the previous year.\u00a0 In the global ranking, Brazil was in 12th place, with US$ 20 million. The survey identified 299 active agtechs in the country, the majority (72.6%) developing technologies aimed at assisting agricultural production and management.<\/p>\n

The major obstacle to the proliferation of agtechs in Brazil is the fact that only a third of rural producers in the country would currently benefit from technologies such as big data, internet\u00a0 and cloud computing \u2013 according to a study by the Associa\u00e7\u00e3o de Engenheiros Brazil-Germany, cited in the Abstartups study. But the opportunities are promising, given the weight of agribusiness in the Brazilian economy.<\/p>\n

Innovation in agribusiness<\/h2>\n

To address these challenges and opportunities, the Chamber of Commerce Brazil-Canada (CCBC) promoted the discussion of the topic in two recent opportunities \u2013 after all, like Brazil, Canada also has vast territories dedicated to agricultural production. And the sector has benefited from the country’s vocation for research and development of solutions that contribute to raising the productivity of Canadian agribusiness, increasing its profitability.<\/p>\n

At the end of May, the first edition of the Brazil-Canada Forum on Agriculture was held \u2013 a joint initiative of the CCBC with the Brazil-Canada Chamber of Commerce (BCCC), with support from Global Affairs Canada through the Canadian Embassy in Brazil and the Ministry of Agriculture, Livestock and Supply.<\/p>\n

One of the days of the event was dedicated to the application of technological solutions in the countryside. On the \u00a0occasion, the partner for agribusiness market at consultancy KPMG Brazil, Giovana Ara\u00fajo, showed how new technologies are reshaping every aspect of the industry value chain. Factors such as countryside connectivity with 5G internet networks, implementation of internet\u00a0 solutions in agricultural equipment, the construction of innovation ecosystems and the intense use of automation processes in farm administration are some of the aspects of the digital transformation in agribusiness.<\/p>\n

The coordinator of the Virtual Laboratory Abroad (Labex USA-Canada) of the Brazilian Agricultural Research Corporation (Embrapa), Dr. Alexandre Varella, presented on the technological cooperation developed with Agriculture Agri-Food Canada (AAFC). These activities are aimed at the areas of automation, biotechnology, grains, climate change and genetic resources. The vice-consul and IST trade commissioner at the Consulate General of Canada in S\u00e3o Paulo, Marie-H\u00e9l\u00e8ne Bel\u00e1nd and, industrial technology advisor to the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP), Ronda Gosselin, presented the opportunities for cooperation between Brazil and Canada in innovation field.<\/p>\n

Agtechs Polo<\/h2>\n

A few weeks later, at the end of June, CCBC promoted a cycle of debates dedicated to the topic at the second edition of the Canada Day CCBC Online Festival. During the event, business opportunities involving the application of technology to agribusiness in two Canadian regions were presented. One of them is Fraser Valley, located in the province of British Columbia. It is the most intensively cultivated area in North America, with 66,780 hectares of high quality land. Agricultural revenue in the region exceeds CAN$ 990 million and supports more than 16,600 jobs \u2013 which made Fraser Valley a center of concentration for \u00a0companies operating in the agtech segment.<\/p>\n

The Abbotsford economic development manager Vern May, discussed how the introduction of technological solutions has contributed to making the region an example of incorporating innovation into agribusiness. According to him, the region has a considerable ecosystem of university education, with institutions that develop curriculum according to local needs.<\/p>\n

As a result, several companies are installed in the region, developing technological solutions for various aspects of agribusiness \u2013 such as environmental controls, animal welfare, food production and innovative cultivation techniques, among others. \u201cAgriculture done a generation ago has changed significantly. There are many interesting things happening in the region, “he said. \u201cAlso, the land has very good quality, and 75% of the Fraser Valley area is devoted to agriculture. This is due to the climate, which does not reach the low temperatures as in other parts of the country\u201d, he added.<\/p>\n

Ecosystem on the prairies<\/h2>\n

Another region very much focused on agribusiness is the province of Manitoba, located in the central portion of the country \u2013 in the middle of the Canadian prairies area. Its capital, Winnipeg, stands out as an innovation center, whose main economic sectors are agribusiness, advanced manufacturing, aerospace industry, information and communication technology, and creative industries.<\/p>\n

Opportunities for agtech solutions were addressed by Director of Foreign Direct Investment at Economic Development Winnipeg, Alberto Velasco-Acosta; by the president of the International Point of Commerce (InterPOC) and honorary consul of Brazil in that province, Gustavo Zentner and by Protein Industries Canada ecosystem development manager, Camila Jerger.<\/p>\n

Winnipeg is one of the best places to develop an agtech business due to a number of factors: it has a favorable ecosystem for agtechs, which works closely \u00a0with academy; proximity to large agricultural units, many of them operated by young farmers; access to talent, trained in important educational institutions; and programs aimed at attracting skilled immigrant labor to the region,\u201d said Velasco-Acosta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Technological solutions are aimed at increasing agribusiness productivity<\/p>\n","protected":false},"author":25,"featured_media":32951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"

Parceria apoiar\u00e1 empresas que integram o Projeto Brasil Sweets and Snacks a alcan\u00e7arem o mercado canadense, com abertura de oportunidades e rodadas de neg\u00f3cios<\/em><\/h2>\r\nPor Estela Cangerana\r\n\r\nO Canad\u00e1 j\u00e1 estava na mira das ind\u00fastrias brasileiras de chocolates, amendoins, balas e snacks, mas agora a conquista desse mercado ganhou um grande facilitador. A associa\u00e7\u00e3o representante do setor, a Abicab, em conjunto com a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), por meio do Projeto Brasil Sweets and Snacks<\/em>, acabam de fechar uma parceria com a CCBC para apoiar as a\u00e7\u00f5es de abertura do Canad\u00e1 para os produtos Made in Brazil<\/em>.\r\n\r\nO acordo prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es, entre webinars de apresenta\u00e7\u00e3o de oportunidades e detalhamento do potencial de mercado, reuni\u00f5es preparat\u00f3rias e rodadas de neg\u00f3cio com compradores canadenses. As iniciativas j\u00e1 come\u00e7aram a acontecer e devem culminar com a participa\u00e7\u00e3o das empresas brasileiras do setor na segunda edi\u00e7\u00e3o do \u00a0<\/a>, entre os dias 7 e 10 de setembro deste ano.\r\n\r\nSegundo o presidente da Abicab, Ubiracy Fons\u00eaca, a parceria fortalece o trabalho do Projeto Brasil Sweets and Snacks<\/em>, que tem o Canad\u00e1 como alvo, devido a seu alto potencial. \u201cEntre 2018 e 2020, o setor apresentou crescimento de 158% em valor nas exporta\u00e7\u00f5es para o mercado canadense. O ambiente comercial amig\u00e1vel e uma variedade de importadores em todo o pa\u00eds indicam uma boa oportunidade para a entrada de produtos brasileiros\u201d, diz.\r\n\r\n\u201cAl\u00e9m disso, o pa\u00eds possui uma grande rede de acordos comerciais e cinco em fase de negocia\u00e7\u00e3o, um deles com o Mercosul, indicando um futuro acordo de livre com\u00e9rcio, o que intensificar\u00e1 tamb\u00e9m as rela\u00e7\u00f5es comerciais do setor de confectionery<\/em> e snacks com esse mercado\u201d, completa Fons\u00eaca.\r\n\r\nOs dados levantados pela ApexBrasil e apresentados em um estudo sobre o setor em 2020 confirmam. Apesar da ainda baixa participa\u00e7\u00e3o da ind\u00fastria brasileira de doces no mercado canadense, as exporta\u00e7\u00f5es v\u00eam crescendo ano a ano desde 2015. \u201cEm 2020, as vendas atingiram US$ 4,1 bilh\u00f5es, impulsionadas pelos chocolates, que responderam por US$ 2,7 bilh\u00f5es desse total, uma alta de 1,8% em rela\u00e7\u00e3o ao ano anterior\u201d, explica o analista de mercado da ag\u00eancia Eduardo Seixas.\r\n\r\nDe acordo com o especialista, vale destacar tamb\u00e9m a participa\u00e7\u00e3o dos snacks que, relativamente, obtiveram o maior crescimento percentual, de 9% em 2020 na compara\u00e7\u00e3o com o per\u00edodo anterior. \u201cOs snacks foram a categoria que mais cresceu nos \u00faltimos cinco anos e nossa previs\u00e3o \u00e9 que continue em expans\u00e3o nos pr\u00f3ximos cinco\u201d, revela.\r\n

Confinamento e futuro<\/h2>\r\nO aumento das importa\u00e7\u00f5es canadenses de produtos brasileiros do setor acompanhou o movimento de expans\u00e3o desse mercado como um todo no Canad\u00e1. O desempenho \u00e9 resultado de novos h\u00e1bitos de consumo da popula\u00e7\u00e3o e do aumento da demanda durante o isolamento social e confinamento em casa, devido \u00e0 pandemia, conforme esclarece o diretor de Rela\u00e7\u00f5es Institucionais da CCBC, Paulo de Castro Reis.\r\n\r\nSegundo ele, os estudos de mercado conduzidos pela CCBC indicam alguns aspectos valorizados pelos consumidores canadenses e que devem ser levados em considera\u00e7\u00e3o pela ind\u00fastria brasileira interessada nesse mercado. \u201cOs canadenses s\u00e3o abertos a novas experi\u00eancias e \u00e0 degusta\u00e7\u00e3o de sabores \u00fanicos. Os sabores \u00e9tnicos, os produtos gourmet e especiais despertam bastante interesse dos compradores. Outro ponto relevante \u00e9 a preocupa\u00e7\u00e3o do canadense com o impacto social e ambiental de empresas e produtos\u201d, afirma.","_et_gb_content_width":"","footnotes":""},"categories":[68],"tags":[1086,1427],"class_list":["post-33100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ccbc","tag-agribusiness","tag-productivity-en"],"cp_meta_data":{"_wpml_word_count":["{\"total\":0,\"to_translate\":{\"en\":1035,\"fr\":1035,\"pt-br\":1035,\"zu\":1035}}"],"_alp_processed":["1675943837"],"_wp_page_template":["default"],"_wpml_location_migration_done":["1"],"_mtsnb_override_bar":["a:1:{i:0;s:0:\"\";}"],"_et_monarch_override":[""],"_et_builder_version":["BB|Divi|3.21.1"],"_et_pb_first_image":[""],"_et_pb_truncate_post":[""],"_yoast_wpseo_linkdex":["50"],"_yoast_wpseo_content_score":["30"],"_thumbnail_id":["32951"],"post_do_preventscroll":["0"],"css_selector_at_pages_selected":[""],"post_enableurltrigger":["0"],"overlay_automatictrigger_disablemobile":["0"],"post_do_hideclosebtn":["0"],"post_do_customizeclosebtn":["0"],"sb_divi_fe_layout_overrides":["a:5:{s:21:\"sb_divi_fe_pre-header\";s:1:\"0\";s:20:\"sb_divi_fe_post-menu\";s:1:\"0\";s:22:\"sb_divi_fe_pre-content\";s:1:\"0\";s:23:\"sb_divi_fe_post-content\";s:1:\"0\";s:21:\"sb_divi_fe_pre-footer\";s:1:\"0\";}"],"ags_jhf_disable":["0"],"_last_translation_edit_mode":["translation-editor"],"_wpml_media_featured":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"_wpml_media_duplicate":["1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1","1"],"_et_post_bg_color":["#ffffff"],"_et_post_bg_layout":["light"],"_et_pb_show_title":["on"],"_et_pb_post_hide_nav":["default"],"_et_pb_page_layout":["et_no_sidebar"],"_et_pb_side_nav":["off"],"_et_pb_use_builder":["off"],"_et_pb_ab_stats_refresh_interval":["hourly"],"_et_pb_old_content":["

Parceria apoiar\u00e1 empresas que integram o Projeto Brasil Sweets and Snacks a alcan\u00e7arem o mercado canadense, com abertura de oportunidades e rodadas de neg\u00f3cios<\/em><\/h2>\r\nPor Estela Cangerana\r\n\r\nO Canad\u00e1 j\u00e1 estava na mira das ind\u00fastrias brasileiras de chocolates, amendoins, balas e snacks, mas agora a conquista desse mercado ganhou um grande facilitador. A associa\u00e7\u00e3o representante do setor, a Abicab, em conjunto com a Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), por meio do Projeto Brasil Sweets and Snacks<\/em>, acabam de fechar uma parceria com a CCBC para apoiar as a\u00e7\u00f5es de abertura do Canad\u00e1 para os produtos Made in Brazil<\/em>.\r\n\r\nO acordo prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es, entre webinars de apresenta\u00e7\u00e3o de oportunidades e detalhamento do potencial de mercado, reuni\u00f5es preparat\u00f3rias e rodadas de neg\u00f3cio com compradores canadenses. As iniciativas j\u00e1 come\u00e7aram a acontecer e devem culminar com a participa\u00e7\u00e3o das empresas brasileiras do setor na segunda edi\u00e7\u00e3o do \u00a0<\/a>, entre os dias 7 e 10 de setembro deste ano.\r\n\r\nSegundo o presidente da Abicab, Ubiracy Fons\u00eaca, a parceria fortalece o trabalho do Projeto Brasil Sweets and Snacks<\/em>, que tem o Canad\u00e1 como alvo, devido a seu alto potencial. \u201cEntre 2018 e 2020, o setor apresentou crescimento de 158% em valor nas exporta\u00e7\u00f5es para o mercado canadense. O ambiente comercial amig\u00e1vel e uma variedade de importadores em todo o pa\u00eds indicam uma boa oportunidade para a entrada de produtos brasileiros\u201d, diz.\r\n\r\n\u201cAl\u00e9m disso, o pa\u00eds possui uma grande rede de acordos comerciais e cinco em fase de negocia\u00e7\u00e3o, um deles com o Mercosul, indicando um futuro acordo de livre com\u00e9rcio, o que intensificar\u00e1 tamb\u00e9m as rela\u00e7\u00f5es comerciais do setor de confectionery<\/em> e snacks com esse mercado\u201d, completa Fons\u00eaca.\r\n\r\nOs dados levantados pela ApexBrasil e apresentados em um estudo sobre o setor em 2020 confirmam. Apesar da ainda baixa participa\u00e7\u00e3o da ind\u00fastria brasileira de doces no mercado canadense, as exporta\u00e7\u00f5es v\u00eam crescendo ano a ano desde 2015. \u201cEm 2020, as vendas atingiram US$ 4,1 bilh\u00f5es, impulsionadas pelos chocolates, que responderam por US$ 2,7 bilh\u00f5es desse total, uma alta de 1,8% em rela\u00e7\u00e3o ao ano anterior\u201d, explica o analista de mercado da ag\u00eancia Eduardo Seixas.\r\n\r\nDe acordo com o especialista, vale destacar tamb\u00e9m a participa\u00e7\u00e3o dos snacks que, relativamente, obtiveram o maior crescimento percentual, de 9% em 2020 na compara\u00e7\u00e3o com o per\u00edodo anterior. \u201cOs snacks foram a categoria que mais cresceu nos \u00faltimos cinco anos e nossa previs\u00e3o \u00e9 que continue em expans\u00e3o nos pr\u00f3ximos cinco\u201d, revela.\r\n

Confinamento e futuro<\/h2>\r\nO aumento das importa\u00e7\u00f5es canadenses de produtos brasileiros do setor acompanhou o movimento de expans\u00e3o desse mercado como um todo no Canad\u00e1. O desempenho \u00e9 resultado de novos h\u00e1bitos de consumo da popula\u00e7\u00e3o e do aumento da demanda durante o isolamento social e confinamento em casa, devido \u00e0 pandemia, conforme esclarece o diretor de Rela\u00e7\u00f5es Institucionais da CCBC, Paulo de Castro Reis.\r\n\r\nSegundo ele, os estudos de mercado conduzidos pela CCBC indicam alguns aspectos valorizados pelos consumidores canadenses e que devem ser levados em considera\u00e7\u00e3o pela ind\u00fastria brasileira interessada nesse mercado. \u201cOs canadenses s\u00e3o abertos a novas experi\u00eancias e \u00e0 degusta\u00e7\u00e3o de sabores \u00fanicos. Os sabores \u00e9tnicos, os produtos gourmet e especiais despertam bastante interesse dos compradores. Outro ponto relevante \u00e9 a preocupa\u00e7\u00e3o do canadense com o impacto social e ambiental de empresas e produtos\u201d, afirma."],"_et_pb_enable_shortcode_tracking":[""],"_et_pb_custom_css":[""],"_yoast_wpseo_focuskw":["Digital transformation arrives in the countryside"],"_yoast_wpseo_metadesc":["Technological solutions are aimed at increasing agribusiness productivity"],"_edit_lock":["1627482865:25"],"_edit_last":["25"],"slide_template":["default"],"rs_page_bg_color":["#ffffff"],"_wp_old_slug":["a-transformacao-digital-chega-ao-campo"],"_wpml_media_has_media":["1"],"_yoast_wpseo_primary_category":["53"],"_et_builder_dynamic_assets_loading_attr_threshold":["2"],"_pingme":["1"],"_encloseme":["1"]},"acf":[],"_links":{"self":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/33100"}],"collection":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/comments?post=33100"}],"version-history":[{"count":0,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/posts\/33100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media\/32951"}],"wp:attachment":[{"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/media?parent=33100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/categories?post=33100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccbc.org.br\/en\/wp-json\/wp\/v2\/tags?post=33100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}