[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.21.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″]<\/p>\n
by Estela Cangerana<\/strong><\/p>\n A totally new printed magazine, a newsletter with the month’s most important news in your inbox, studies, exclusive research, special thematic publications<\/a>, clippings<\/a>,\u00a0<\/span>podcasts<\/a>,<\/span> videos, quality information every day on the website and social networks: all this is part of the 2020 communication platform which the CCBC has just launched. These different vehicles complement each other, in a modern and innovative way, with the aim of informing, revealing and promoting the countless possibilities for exchanges between Brazil and Canada, whether in the area of business, investments, culture, education or social affairs.<\/p>\n The main highlight of the new platform is the Explore magazine, a bilingual publication issued quarterly by the Chamber, with a print edition of 12 thousand copies to be sent to a selected audience in the two countries. “Explore is a collaborative publication, with a pioneering DNA, created to show new insights and different angles of the news. We can see this already in the first issue, which talks about trends and how CCBC is part of them”, said the president of the Chamber, Paulo Perrotti, at a cocktail party to introduce the new vehicle.<\/p>\n With a modern layout and content that goes beyond the area of business, the magazine challenges readers to let loose their spirit of adventure and to set out into unknown territory. An example of this is the journey of yachtsman Beto Pandiani, the subject of one of the first reports and special guest at the Explore launch.<\/p>\n Pandiani, who has sailed across the Atlantic and Pacific oceans, and traversed the planet from north to south in a sailing boat without a cabin, is getting ready to try the Polar Route, the famous northwest passage. This is only possible during the three summer months, when the ice to the north of Canada retreats. The journey is to be the subject of a cable TV series and a documentary on climate change.<\/p>\n In his life as a yachtsman Pandiani has learned many truths that are valid for any entrepreneur. “To make a trip like this, you have to learn to handle risks, people, a lack of resources. You find that you can go a very long way with very little”, he says. “It is an exercise in overcoming difficulties one after another, in prioritizing, in resilience. Mental preparation is fundamental. A storm at sea can be a good place to be if you are safe and ready for it.”<\/p>\n Other media vehicles<\/strong> And details of all the Chamber initiatives will be on Linkedin<\/a><\/em>,\u00a0<\/span>Facebook<\/a><\/em>,\u00a0<\/span>Instagram<\/a><\/em>\u00a0and\u00a0<\/span>Twitter<\/a>.<\/span><\/p>\n For more information:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Chamber launches new projects in print and digital media, expands channels of interaction with its public and promotes the exchange of ideas and news between Brazil and Canada. Check out the new Explore magazine here
The new CCBC newsletter provides centralized information to assist interaction with its audience. A single monthly email will provide access to the principal news about Brazil-Canada relations published on the website during the month, and give details of past and future Chamber activities in the Programe-se and Aconteceu columns. Other communication products, such as podcasts, videos, clippings and special publications will also be available via direct links in the newsletter.<\/p>\n\n
\nby Estela Cangerana<\/p>\n","protected":false},"author":7,"featured_media":26637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"C\u00e2mara lan\u00e7a novos projetos nas m\u00eddias impressa e digital, amplia canais de intera\u00e7\u00e3o com seus p\u00fablicos e impulsiona troca de ideias e not\u00edcias entre Brasil e Canad\u00e1<\/em><\/h1>\r\nPor Estela Cangerana<\/strong>\r\n\r\nUma revista impressa completamente nova, uma newsletter com as not\u00edcias mais importantes do m\u00eas no seu e-mail, estudos, pesquisas exclusivas, publica\u00e7\u00f5es especiais tem\u00e1ticas<\/a>, clippings<\/a>, podcasts<\/a>, v\u00eddeos, informa\u00e7\u00f5es de qualidade diariamente no site e redes sociais: tudo isso integra a plataforma de comunica\u00e7\u00e3o de 2020 da CCBC, que acaba de ser lan\u00e7ada. S\u00e3o v\u00e1rios ve\u00edculos que se complementam, de forma moderna e inovadora, com o objetivo de informar, revelar e promover as in\u00fameras possibilidades de interc\u00e2mbio entre Brasil e Canad\u00e1, seja na \u00e1rea de neg\u00f3cios, investimentos, cultural, educacional, social.\r\n\r\nO maior destaque da nova plataforma \u00e9 a revista Explore, publica\u00e7\u00e3o trimestral e bil\u00edngue da C\u00e2mara, com tiragem impressa de 12 mil exemplares e destinada a um p\u00fablico selecionado nos dois pa\u00edses. \u201cA Explore \u00e9 uma publica\u00e7\u00e3o coletiva, que tem um DNA desbravador, feita para mostrar novas vis\u00f5es e diferentes \u00e2ngulos da not\u00edcia. Podemos perceber isso j\u00e1 na sua primeira edi\u00e7\u00e3o, que fala de tend\u00eancias e de como a CCBC est\u00e1 inserida nelas\u201d, afirmou o presidente da C\u00e2mara, Paulo Perrotti, durante coquetel de apresenta\u00e7\u00e3o do novo ve\u00edculo.\r\n\r\nCom layout moderno e conte\u00fado que vai al\u00e9m da \u00e1rea dos neg\u00f3cios, a revista desafia o leitor a dar vaz\u00e3o a seu esp\u00edrito de explorador e a se aventurar em campos desconhecidos. Um exemplo disso \u00e9 a trajet\u00f3ria do velejador Beto Pandiani, personagem de uma das primeiras reportagens e convidado especial do evento de lan\u00e7amento da Explore.\r\n\r\nPandiani, que j\u00e1 fez travessias no Atl\u00e2ntico, Pac\u00edfico e cruzou o planeta de norte a sul em um veleiro sem cabine, se prepara para enfrentar a Rota Polar, uma rota de embarca\u00e7\u00e3o pela passagem noroeste do globo terrestre. O trajeto s\u00f3 poder ser feito durante os tr\u00eas meses do ver\u00e3o, quando se abrem os caminhos por entre as geleiras do norte do Canad\u00e1. A viagem deve render um document\u00e1rio sobre as mudan\u00e7as clim\u00e1ticas e uma s\u00e9rie para a TV a cabo.\r\n\r\nNa bagagem de vida do velejador, muitos ensinamentos que valem para qualquer empreendedor. \u201cPara fazer viagens como essas, precisamos aprender a fazer gest\u00e3o de riscos, pessoas, poucos recursos. Descobrimos que podemos ir muito longe com muito pouco\u201d, disse. \u201c\u00c9 um exerc\u00edcio de supera\u00e7\u00e3o atr\u00e1s do outro, de priorizar, de ter resili\u00eancia. Prepara\u00e7\u00e3o mental \u00e9 fundamental. Uma tempestade pode ser um bom lugar para se estar, se voc\u00ea estiver seguro e preparado para ela.\u201d\r\n\r\nOutros ve\u00edculos de m\u00eddia<\/strong>\r\n\r\nA nova newsletter da CCBC apresenta informa\u00e7\u00f5es centralizadas para facilitar a intera\u00e7\u00e3o com seus p\u00fablicos. Em uma \u00fanica publica\u00e7\u00e3o mensal que circular\u00e1 por e-mail, ser\u00e1 poss\u00edvel ter acesso \u00e0s principais not\u00edcias da rela\u00e7\u00e3o Brasil Canad\u00e1 publicadas ao longo do m\u00eas no site, bem como se informar sobre as atividades passadas e futuras da C\u00e2mara, com as colunas Programe-se e Aconteceu. Outros produtos de comunica\u00e7\u00e3o, como os podcasts, v\u00eddeos, clippings e publica\u00e7\u00f5es especiais tamb\u00e9m ter\u00e3o link direto pela newsletter.\r\n\r\nAl\u00e9m disso, todas as iniciativas da C\u00e2mara poder\u00e3o ser acompanhadas por seus canais no Linkedin<\/a><\/em>, Facebook<\/a><\/em>, Instagram<\/a><\/em> e Twitter<\/a>.\r\n\r\nPara saber mais:<\/em><\/strong>\r\n
\r\n \t
\nby Estela Cangerana
\nA totally new printed magazine, a newsletter with the month’s most important news in your inbox, studies, exclusive research, special thematic publications, clippings,\u00a0podcasts, videos, quality information every day on the website and social networks: all this is part of the 2020 communication platform which the CCBC has just launched. These different vehicles complement each other, in a modern and innovative way, with the aim of informing, revealing and promoting the countless possibilities for exchanges between Brazil and Canada, whether in the area of business, investments, culture, education or social affairs.
\nThe main highlight of the new platform is the Explore magazine, a bilingual publication issued quarterly by the Chamber, with a print edition of 12 thousand copies to be sent to a selected audience in the two countries. “Explore is a collaborative publication, with a pioneering DNA, created to show new insights and different angles of the news. We can see this already in the first issue, which talks about trends and how CCBC is part of them”, said the president of the Chamber, Paulo Perrotti, at a cocktail party to introduce the new vehicle.
\nWith a modern layout and content that goes beyond the area of business, the magazine challenges readers to let loose their spirit of adventure and to set out into unknown territory. An example of this is the journey of yachtsman Beto Pandiani, the subject of one of the first reports and special guest at the Explore launch.
\nPandiani, who has sailed across the Atlantic and Pacific oceans, and traversed the planet from north to south in a sailing boat without a cabin, is getting ready to try the Polar Route, the famous northwest passage. This is only possible during the three summer months, when the ice to the north of Canada retreats. The journey is to be the subject of a cable TV series and a documentary on climate change.
\nIn his life as a yachtsman Pandiani has learned many truths that are valid for any entrepreneur. “To make a trip like this, you have to learn to handle risks, people, a lack of resources. You find that you can go a very long way with very little”, he says. “It is an exercise in overcoming difficulties one after another, in prioritizing, in resilience. Mental preparation is fundamental. A storm at sea can be a good place to be if you are safe and ready for it.”
\nOther media vehicles The new CCBC newsletter provides centralized information to assist interaction with its audience. A single monthly email will provide access to the principal news about Brazil-Canada relations published on the website during the month, and give details of past and future Chamber activities in the Programe-se and Aconteceu columns. Other communication products, such as podcasts, videos, clippings and special publications will also be available via direct links in the newsletter.
\nAnd details of all the Chamber initiatives will be on Linkedin,\u00a0Facebook,\u00a0Instagram\u00a0and\u00a0Twitter.
\nFor more information:<\/p>\n
\nGallery of photos of the launch, with a talk by yachtsman Beto Pandiani
\nAccess the CCBC social networks: Linkedin,\u00a0Facebook,\u00a0Instagram\u00a0e\u00a0Twitter.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> \n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> \n"],"_et_pb_old_content":["C\u00e2mara lan\u00e7a novos projetos nas m\u00eddias impressa e digital, amplia canais de intera\u00e7\u00e3o com seus p\u00fablicos e impulsiona troca de ideias e not\u00edcias entre Brasil e Canad\u00e1<\/em><\/h1>\r\nPor Estela Cangerana<\/strong>\r\n\r\nUma revista impressa completamente nova, uma newsletter com as not\u00edcias mais importantes do m\u00eas no seu e-mail, estudos, pesquisas exclusivas, publica\u00e7\u00f5es especiais tem\u00e1ticas<\/a>, clippings<\/a>, podcasts<\/a>, v\u00eddeos, informa\u00e7\u00f5es de qualidade diariamente no site e redes sociais: tudo isso integra a plataforma de comunica\u00e7\u00e3o de 2020 da CCBC, que acaba de ser lan\u00e7ada. S\u00e3o v\u00e1rios ve\u00edculos que se complementam, de forma moderna e inovadora, com o objetivo de informar, revelar e promover as in\u00fameras possibilidades de interc\u00e2mbio entre Brasil e Canad\u00e1, seja na \u00e1rea de neg\u00f3cios, investimentos, cultural, educacional, social.\r\n\r\nO maior destaque da nova plataforma \u00e9 a revista Explore, publica\u00e7\u00e3o trimestral e bil\u00edngue da C\u00e2mara, com tiragem impressa de 12 mil exemplares e destinada a um p\u00fablico selecionado nos dois pa\u00edses. \u201cA Explore \u00e9 uma publica\u00e7\u00e3o coletiva, que tem um DNA desbravador, feita para mostrar novas vis\u00f5es e diferentes \u00e2ngulos da not\u00edcia. Podemos perceber isso j\u00e1 na sua primeira edi\u00e7\u00e3o, que fala de tend\u00eancias e de como a CCBC est\u00e1 inserida nelas\u201d, afirmou o presidente da C\u00e2mara, Paulo Perrotti, durante coquetel de apresenta\u00e7\u00e3o do novo ve\u00edculo.\r\n\r\nCom layout moderno e conte\u00fado que vai al\u00e9m da \u00e1rea dos neg\u00f3cios, a revista desafia o leitor a dar vaz\u00e3o a seu esp\u00edrito de explorador e a se aventurar em campos desconhecidos. Um exemplo disso \u00e9 a trajet\u00f3ria do velejador Beto Pandiani, personagem de uma das primeiras reportagens e convidado especial do evento de lan\u00e7amento da Explore.\r\n\r\nPandiani, que j\u00e1 fez travessias no Atl\u00e2ntico, Pac\u00edfico e cruzou o planeta de norte a sul em um veleiro sem cabine, se prepara para enfrentar a Rota Polar, uma rota de embarca\u00e7\u00e3o pela passagem noroeste do globo terrestre. O trajeto s\u00f3 poder ser feito durante os tr\u00eas meses do ver\u00e3o, quando se abrem os caminhos por entre as geleiras do norte do Canad\u00e1. A viagem deve render um document\u00e1rio sobre as mudan\u00e7as clim\u00e1ticas e uma s\u00e9rie para a TV a cabo.\r\n\r\nNa bagagem de vida do velejador, muitos ensinamentos que valem para qualquer empreendedor. \u201cPara fazer viagens como essas, precisamos aprender a fazer gest\u00e3o de riscos, pessoas, poucos recursos. Descobrimos que podemos ir muito longe com muito pouco\u201d, disse. \u201c\u00c9 um exerc\u00edcio de supera\u00e7\u00e3o atr\u00e1s do outro, de priorizar, de ter resili\u00eancia. Prepara\u00e7\u00e3o mental \u00e9 fundamental. Uma tempestade pode ser um bom lugar para se estar, se voc\u00ea estiver seguro e preparado para ela.\u201d\r\n\r\nOutros ve\u00edculos de m\u00eddia<\/strong>\r\n\r\nA nova newsletter da CCBC apresenta informa\u00e7\u00f5es centralizadas para facilitar a intera\u00e7\u00e3o com seus p\u00fablicos. Em uma \u00fanica publica\u00e7\u00e3o mensal que circular\u00e1 por e-mail, ser\u00e1 poss\u00edvel ter acesso \u00e0s principais not\u00edcias da rela\u00e7\u00e3o Brasil Canad\u00e1 publicadas ao longo do m\u00eas no site, bem como se informar sobre as atividades passadas e futuras da C\u00e2mara, com as colunas Programe-se e Aconteceu. Outros produtos de comunica\u00e7\u00e3o, como os podcasts, v\u00eddeos, clippings e publica\u00e7\u00f5es especiais tamb\u00e9m ter\u00e3o link direto pela newsletter.\r\n\r\nAl\u00e9m disso, todas as iniciativas da C\u00e2mara poder\u00e3o ser acompanhadas por seus canais no Linkedin<\/a><\/em>, Facebook<\/a><\/em>, Instagram<\/a><\/em> e Twitter<\/a>.\r\n\r\nPara saber mais:<\/em><\/strong>\r\n
\r\n \t