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By S\u00e9rgio Siscaro<\/strong><\/p>\n A market that will reach almost 70 billion Canadian dollars in 2024, with consumers hungry for healthy, high-quality, and exotic flavored products. This is the Canadian food and beverage scenario, which shall be once again available for Brazilian producers in this year\u2019s edition of the\u00a0<\/span>Salon International de l\u2019Alimentation (<\/a>Sial)<\/a>, the most important fair in agri-food and beverage sector in North America. The event will take place between April 15 and 17, at Palais d\u00eas Congr\u00e8s, in Montreal, and will once again receive a commercial mission from the Chamber of Commerce Brazil-Canada.<\/p>\n It shall be a great option for those wishing to expand their businesses abroad. Besides the Canadians, Sial helps them open doors to consumers in the United States and numerous other countries. The fair gathers more than 18.5 thousand buyers of 60 different nationalities. Numerous products that settled in foreign markets started their global onset that way, including typical Brazilian food and beverage. Among the participants in CCBC\u2019s mission latest edition, for example, products made from pupunha, a\u00e7a\u00ed, cupua\u00e7u, cashew nuts, and fish snacks, among others, gained space. A huge variety of typical fruits and beverages, such as cacha\u00e7a, also have guaranteed success.<\/p>\n The Canadian receptivity and market features may be felt throughout many activities of the mission. CCBC\u2019s delegation will have the opportunity to practice an authentic immersion into the Canadian market \u2013 networking not only with the main importers and exporters but also with many professionals in areas supporting international trade: forwarding agents, shipping companies or port representatives, etc.<\/p>\n It will also be a great chance for companies starting in foreign trade, which may then know firsthand which are Canada\u2019s needs and proper conditions to enter the market. In previous editions, Brazilians could \u2013 including small and medium-sized companies and also rural producers \u2013 present a diverse list of products.<\/p>\n Commercial Opportunities<\/strong> According to him, both dinners shall have a menu prepared by a Brazilian chef. “The potential client may not only taste the products but also understand how they apply to Canadian daily cuisine.”<\/p>\n Regarding the business rounds, Calonga is categorical: they are an important form to bring Brazilian producers and their potential Canadian clients together. “Take part in the fair and wait for the client to cross the hall and get interested in your product is one thing. Having a meeting scheduled with this potential buyer for a business region is another thing completely different,” he says.<\/p>\n Diverse schedule<\/strong> The businessmen delegation that took part in CCBC\u2019S last year\u2019s mission had the possibility to make contact with potential food and beverage buyers and distributors from many Canadian provinces besides becoming aware of the main trends in the sector. At that opportunity, the participants also took part in special events, such as the Brazilian Gastronomy Week \u2013 by which importers from Toronto and Montreal had the opportunity to taste the country\u2019s products throughout the event.<\/p>\n “We have had a progressive increase in Brazilian food and beverage exports to Canada \u2013 especially in the fruit sector. They have a Brazilian appeal, new flavors, and textures, which have become attractive to the Canadian market,” he says.<\/p>\n More information and enrollment for CCBC\u2019s 2020 Sial Commercial Mission here.<\/p>\n Andreza de Sena Fran\u00e7a
At this year\u2019s edition of Sial, CCBC shall also have, for the first time, its own booth \u2013 where mission participants and their products may gather. “Our mission\u2019s greatest differential is that is shall not be limited to only displaying food and beverage from companies going with us but also holding business rounds, as well as holding two tasting dinners, in which Canadian buyers will have the opportunity to taste Brazilian products,” says the person in charge of CCBC\u2019s Business Development area, Arminio Calonga Jr.<\/p>\n
Sial is supported by local and federal governments and shifts every year between Montreal and Toronto. In 2019, when held in Toronto, it registered 25.1 thousand professional attendees from 60 countries, who were able to know the news provided by 1,130 exhibitors. About 80 conferences and activities related to the food and beverage sector were held. The 12th edition of the Sial Innovation competition was one of them, awarding the most significant innovations showed by companies attending the fair.<\/p>\n
<\/b>an**********<\/span>@**********<\/span>rg.br<\/span><\/a>
Direct: 4058-0381<\/span>
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<\/b>Arm\u00ednio Calonga Jr<\/b>.
<\/b>co*******<\/span>@**********<\/span>rg.br<\/span><\/a>
Direct: 4058-0387<\/span><\/p>\n