On the first page of its website, IWRCF Advogados presents itself as an office with “sophisticated and innovative advocacy services”. But how to achieve innovation in such a traditional service? In the words of partner Ricardo Inglez de Souza, one of the largest references in competition and international trade in Brazil – according to the publication Chambers and Partners -, the office avoids what he calls “commodities of the Law.”<\/p>\n
“Instead of common and mass cases, such as membership contracts or repetitive actions, we prefer to focus on more strategic litigation”, he says. And this has worked. In the IWRCF curriculum there are cases of relevance in all its areas of expertise. In particular, the areas of competitive law, civil litigation, legal marketing, tax and labor have been present in cases that are striking for the recent history of the country.<\/p>\n
The office takes care, for example, of litigation related to Zelotes and Lava Jato operations and to investigations into the formation of a cartel in bidding for S\u00e3o Paulo subway works. Another highlight is the investigation opened in March this year by the Administrative Council of Economic Defense (Cade – Conselho Administrativo de Defesa Econ\u00f4mica) against five of the largest Brazilian banks, accused of practices restricting free competition in the financial market. The IWRCF represents fintech Nubank, who filed the charges that initiated the case.<\/p>\n
“We are business oriented and our way of working allows us to be closer to those who hire us,” says Ricardo. Lawyers at the firm have been in countries such as the US, Japan and Mexico to learn more about customers’ business.<\/p>\n
<\/p>\n
Controversy on Valentine’s Day<\/u><\/p>\n
One of the most famous cases taken by IWRCF lawyers was the campaign of O Boticario<\/em> for Valentine’s Day in 2015. At the time, the brand exhibited a video with couples exchanging gifts, among them homosexuals. The content of the piece generated more than 20 complaints in the National Council for Self-Regulatory Advertising (Conar – Conselho Nacional de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria). The office acted in defense of the advertising created by the agency AlmapBBDO and managed to keep the commercial in the air. Conar itself has also contracted the IWRCF when the entity had one of its institutional campaigns questioned by the public.<\/p>\n At CCBC, the direction of the office is to conduct networking, increase the visibility of its work and gain direct access to news of the sector. IWRCF has Brazilian clients with business in Canada as well as Canadian clients, besides having most arbitration cases sent to CAM-CCBC. Among the upcoming projects with the Chamber, there is the signing of an article in conjunction with the McCarthy T\u00e9trault LLP office for the Comparative Law project and the participation of tax lawyer F\u00e1bio Ramos in the Podcast programming.<\/p>\n","protected":false},"excerpt":{"rendered":" On the first page of its website, IWRCF Advogados presents itself as an office with “sophisticated and innovative advocacy services”. But how to achieve innovation in such a traditional service? In the words of partner Ricardo Inglez de Souza, one of the largest references in competition and international trade in Brazil – according to the […]<\/p>\n","protected":false},"author":7,"featured_media":14682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"Na primeira p\u00e1gina de seu site, o IWRCF Advogados se apresenta como um escrit\u00f3rio com \u201cservi\u00e7os sofisticados e inovadores em advocacia\u201d. Mas como alcan\u00e7ar a inova\u00e7\u00e3o em um servi\u00e7o t\u00e3o tradicional? Nas palavras do s\u00f3cio Ricardo Inglez de Souza, uma das maiores refer\u00eancias em concorr\u00eancia e com\u00e9rcio internacional no Brasil \u2013 de acordo com a publica\u00e7\u00e3o\u00a0Chambers and Partners<\/em>\u00a0\u2013, o escrit\u00f3rio evita o que ele chama de \u201ccommodities do Direito\u201d.\r\n\r\n\u00a0\r\n\r\n\u201cEm vez de casos comuns e massificados, como contratos de ades\u00e3o ou a\u00e7\u00f5es repetitivas, preferimos focar em processos mais estrat\u00e9gicos\u201d, diz. E isso tem dado certo. No curr\u00edculo do IWRCF h\u00e1 casos de relevo em todas as suas \u00e1reas de especialidade. Em especial as \u00e1reas de direito concorrencial, contencioso c\u00edvel, legal marketing, tribut\u00e1ria e trabalhista marcaram presen\u00e7a em casos marcantes para a hist\u00f3ria recente do pa\u00eds.\r\n\r\n\u00a0\r\n\r\nO escrit\u00f3rio cuida, por exemplo, de processos relacionados \u00e0s opera\u00e7\u00f5es Zelotes e Lava Jato e \u00e0s investiga\u00e7\u00f5es sobre forma\u00e7\u00e3o de cartel em licita\u00e7\u00e3o para as obras do metr\u00f4 de S\u00e3o Paulo. Outro destaque \u00e9 a investiga\u00e7\u00e3o aberta em mar\u00e7o deste ano pelo Conselho Administrativo de Defesa Econ\u00f4mica (Cade), contra cinco dos maiores bancos brasileiros, acusados de pr\u00e1ticas restritivas \u00e0 livre concorr\u00eancia no mercado financeiro. O IWRCF representa a fintech Nubank, que apresentou as acusa\u00e7\u00f5es que deram in\u00edcio ao caso.\r\n\r\n\u00a0\r\n\r\n\u201cSomos\u00a0business oriented<\/em>\u00a0e nossa maneira de trabalhar nos permite estar mais pr\u00f3ximos de quem nos contrata\u201d, avalia Ricardo. Os advogados do escrit\u00f3rio j\u00e1 estiveram inclusive em pa\u00edses como EUA, Jap\u00e3o e M\u00e9xico para conhecer em maior profundidade os neg\u00f3cios dos clientes.\r\n\r\n\u00a0\r\n\r\nPol\u00eamica no Dia dos Namorados<\/u>\r\n\r\n\u00a0\r\n\r\nUm dos casos mais famosos que contou com a atua\u00e7\u00e3o dos advogados do IWRCF foi a campanha da rede O Botic\u00e1rio para o Dia dos Namorados de 2015. Na ocasi\u00e3o, a marca exibiu um v\u00eddeo com casais trocando presentes, entre eles homossexuais. O teor da pe\u00e7a gerou mais de 20 reclama\u00e7\u00f5es no Conselho Nacional de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria (Conar). O escrit\u00f3rio atuou na defesa da propaganda criada pela ag\u00eancia AlmapBBDO e conseguiu manter o comercial no ar. O pr\u00f3prio Conar tamb\u00e9m j\u00e1 contratou o IWRCF quando a entidade teve uma de suas campanhas institucionais questionadas pelo p\u00fablico.\r\n\r\n\u00a0\r\n\r\nNa CCBC, a dire\u00e7\u00e3o do escrit\u00f3rio visa realizar networking, aumentar a visibilidade de seu trabalho e ganhar acesso direto a novidades do setor. O IWRCF possui clientes brasileiros com neg\u00f3cios no Canad\u00e1 e tamb\u00e9m clientes canadenses, al\u00e9m de ter a maioria dos casos de arbitragens encaminhados ao CAM-CCBC. 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Mas como alcan\u00e7ar a inova\u00e7\u00e3o em um servi\u00e7o t\u00e3o tradicional? Nas palavras do s\u00f3cio Ricardo Inglez de Souza, uma das maiores refer\u00eancias em concorr\u00eancia e com\u00e9rcio internacional no Brasil \u2013 de acordo com a publica\u00e7\u00e3o\u00a0Chambers and Partners<\/em>\u00a0\u2013, o escrit\u00f3rio evita o que ele chama de \u201ccommodities do Direito\u201d.\r\n\r\n\u00a0\r\n\r\n\u201cEm vez de casos comuns e massificados, como contratos de ades\u00e3o ou a\u00e7\u00f5es repetitivas, preferimos focar em processos mais estrat\u00e9gicos\u201d, diz. E isso tem dado certo. No curr\u00edculo do IWRCF h\u00e1 casos de relevo em todas as suas \u00e1reas de especialidade. 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