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Sabará Group’s environmental care is recognized by the UN. The group’s president, Ulisses Matiolli Sabará, is one of four Brazilians named to date by the entity as pioneers in sustainable development goals (SDGs). His recognition as an SDG Pioneer in the program’s first edition in 2016 scores many points when it comes to doing business with Canadian companies. The achievement came as a result of his efforts aligned with United Nations ODS 15 on Life on Land.

In its fifth edition, São Paulo Techweek, Latin America’s biggest innovation and technology week, has already become a great venue for spreading startup culture and revealing new talent to the world. Canada House, for example, is a CCBC initiative that has been part of this special week’s agenda since last year and doubled in size in 2019. There were four days with approximately 20 lectures and seminars at the Chamber that provided tips for companies to become successful and brand internationalization – especially for those wishing to reach Canada.

Companies’ interest in the Brazil-Canada exchange goes far beyond optimism about the growth of the Brazilian economy, or the likable image of a Canada that supports technology and diversity. At CCBC, which celebrates the historic milestone of 200 members, this growing interest was also driven by varied strategies to stimulate new business.