Noor is be responsible for the development of the various incubation, excubation, and commercialization programs at Zú, a new place for exchange and creation that will bring together entrepreneurs, creators, and artists in the entertainment sector next autumn at the Maison Alcan in Montréal.
Noor strongly believes in the power of innovation and entrepreneurship as a driver of economic development. As a result, she joined District 3’s founding team in 2013. During her tenure as Managing Director, she supported the development of numerous initiatives aimed at providing better services to entrepreneurs. Noor also sits on the Board of Directors of La MAIN, the Mouvement des Accélérateurs d’Innovation du Québec. Her involvement in the innovation ecosystem earned her the title of Community Champion in 2017.