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Edição nº 15
  Edition nº 16


Light, camera and production

 Investments of $ 5 billion in 2006-2007, makes Canada one of the world's major film, TV and animation industry, which benefits the sector development in Brazil in audiovisual cooperation agreements.

Rose Campos

David Cronenberg, Denys Arcand, Deepa Mehta. Embedded in Hollywood, the directors bring in their resume something in common: the Canadian nationality. More than renowned professionals in front or behind the cameras, Canada maintains today recognized as one of the main industries of film, television and animation in the world. Add to the list of their box office successes of recent productions Juno (Juno, 2007) and Far Dela (Away from Her, 2006), not counting the importance of the famous International Film Festival in Toronto, which this year reached its 33rd edition.

Profile data published in 2008, the Canadian Film and Television Production Association (CFPTA) - representative of more than 400 Canadian producers in partnership with the Association des Producteurs de Films et de Télévision du Quebec (APFTQ), which brings together more than 100 companies in the province - Shows that the total volume of films and TV productions to the country obtained an increase of 3%, corresponding to U.S. $ 5 billion during the period 2006-2007. Among the highlights, the segment of the TV productions to register an increase representative, responsible for 42% of all the material produced, for the example the equivalent of U.S. $ 2.1 billion. Then there are the leases for foreign filming - such as Hollywood - with $ 1.4 billion.

As in-house productions and foreign leases, the co-productions are parts of this strategic sector. Partnerships between the country, France and the UK are performed frequently, meaning, in 2007, a growth of 14% over 2006, with the value of U.S. $ 478 million. Canadian budget, were invested U.S. $ 195 million, while the others pay a total of $ 282 million. These numbers are probably still far from the reality of what occurs between Canada and Brazil, but the cooperation agreement between the countries, strengthened in 2006, is beginning to show results.

After the successful production Blindness, directed by Fernando Meirelles, who showed the expertise of Canada to Brazil and Japan, now is expected to debut in the animation Fishtronaut Brazilian child, or Peixonauta in Portuguese, in Canadian TV, In October, and in Brazil at the beginning of 2009, passed in the Discovery Kids channel. Even with a presence "in this relatively small production," according Mistrorigo Kiko, a partner at Penguin TV, creator of the series, Canada has in its participation - in the design of 12 of the 52 episodes - enhance your knowledge of animation for children, like the friendly Backyardigans, that captivates the audience Wave world. "The Canadians will be responsible for overseeing the road map and the voices of Peixonauta in English. In addition, the distributor Breaktrhough Entertainment has successfully conducted a series of worldwide sales", says Mistrorigo.

Peixonauta is composed by 11 minutes episodes and aimed at children aged between four and seven years. The plot highlights the importance of environmental preservation. "We approached the issue in an integrated, hosted the day-to-day, and show more subtle situations, such as acceptance of differences. Making children's animation is not difficult, only implies a greater responsibility, because there is a commitment to discuss healthy topics in a positive way", believes the producer. The project began in 2004 when he and his partner Célia Catunda produced their first argument. It was not as productive, believes Mistrorigo if there were no such integration with Canada. It was this partnership, incidentally, that paved the way for financing the project, both domestically and abroad.

But it seems the series result will benefit not only their directors. That's because Peixonauta served as a business model to the Suport Program for the Audio Visual Production Chain (Procult) -, the Development Ministry, Industry and Foreign Trade, which still unaware of the details of this market, since the financing arranged by National Bank Economic and Social Development (BNDES) were related to large-scale productions and to not the audiovisual products geared for children. "Our contract also served as a basis for the National Agency of Cinema (Ancine). Being on Canada’s side confirmed the importance of our project internationally, and this was provided mainly by the Canadian Consulate in Sao Paulo, whose support led the market to a confidence that alone we couldn´t inspired", feels the producer.

Eliana Russi, executive manager Brazilian TV Producers, too anxious waiting for the Brazilian series premiere, while they predict new partnerships. During the time they worked in Canada Consulate, they deployed the sector that provides for such cooperation. "The objective was to promote the country's production in Brazil. Today, you can say that our most important partners in this area are Canadians", he says.

Currently, she is involved in a project on services export promoted by the Brazilian Association of Independent TV Producers (ABPI), the Ministry of Culture and the Brazilian Agency for the Promotion of Exports and Investments (Apex). "The project is offered every two years, and always part of an initiative of the Brazilian market, with focus mainly in Spain, England, France and Canada. Exactly with this last one is left with the largest number of agreements on co-production, at least 53 so far", he explains.

Canada The National Film Board(NFB), together with the Brazil Culture Ministry and next to the Brazilian Manufacturers Association, had already announced in 2006, the availability of 100 thousand Canadian dollars as development fund open to private producers of two countries, aiming to finance projects for documentary or animation. Producing and distributing public, the NFB is in Canada for 65 years. His extensive resume counts 12 thousand productions, more than five thousand prizes - with emphasis on the animation Ryan, who represents one of the 12 Oscars won by the entity and recognition worldwide in innovation in this area. And his role, according to Jacques Bensimon, representative of the NFB, is to "serve as a bridge between Canadian independent producers and their partners around the world." This means that the the money release was not only important for the specific projects financing. "I am confident that this agreement will strengthen independent cinema in the two countries and provide many opportunities for digital cinema in the coming years",he comments.

"This agreement is aligned with the current production reality by also include materials made for television, whose trading is complex. He ensures, for example, access to a range of taxes benefits. Its importance lies in being able to divide the risks of the project among participants. We do not use products that are on the shelf. We work with new projects", Eliana completes.

More than 30% of members of the ABPI are entertainment producers, so there is a big commitment to strengthen this sector. For the Brazilians, there are several advantages in this partnership. Besides the high-capacity distribution of material produced, mainly in the United States, Canada accumulated experience in this area for over a century. Innovation in animation for the Canadians is not simply the result of their creative minds. The country invests in technology and Topping worldwide by offering the best resources in 2D and 3D computer graphics. Courses focused on this type of development are promoted by major universities such as University of Alberta, University of Calgary and University of British Columbia. This know-how was applied to visual effects of movie blockbusters: Jurassic Park, Titanic, Apollo 13, The Mask, among others.

By receiving encouragement from the government to be associated with foreign producers, the agreement with Brazil, in turn, can represent a professional Canadian port of entry into the Latin American market. "In these associations, the secret of success tends to be the respect for each culture particularities. The Brazilians are valued in the country for their ideas and way of doing innovative. There exists a very cool valued by industry in Canada", says Eliana.

The co-productions balance also began to tilt to the Brazilian side from the significant increase in the cost of Europe film production. Budgets in the level of U.S. $ 25 million are considered modest for European cinema and even more for the Hollywood industry. But it is significant and sufficient for the Blindness achievement, the first co-production of the two countries to the cinema.

In Brazil, and creative producers, there is a high technical quality available, provided mainly by advertising, in which at least two decades the country has been recognized for his talent. The consecration is done by the Golden Lions relevant numbers have won in a major film festivals in the advertising world, held every year in Cannes, France. "This fact has created a highly competitive environment here. We gather, along with cutting-edge technical equipment, highly trained professionals who were not intimidated to face problems. It is in our culture, that lived social and economic adverse moments in the past", defines the producer Kiko Mistrorigo.

You can also say that Canada did school here. One of the greatest examples is the Anima Mundi, the most famous animation festival in Brazil. "More than twenty years ago, Canada came into Brazil and deployed the Audiovisual Technical Center in Rio de Janeiro. After several training professionals in animation, the center has led some Brazilians to Montreal. After the experience in Canadian territory, a Brazilian producer had the idea to create the Anima Mundi, which became a huge success worldwide", notes Eliana.

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